Customer Lifecycle Marketing Manager – EMEA

This is a fully remote position, open to applicants in Germany.

📋 Description

• Implement customer lifecycle marketing initiatives focused on the EMEA region that foster upsell, cross-sell, product adoption, and renewals.

• Adapt global expansion and lifecycle stage frameworks to suit the dynamics of the EMEA market, customer maturity, and purchasing behavior.

• Collaborate with EMEA Customer Success and Sales leaders to synchronize programs with regional renewal and expansion strategies.

• Work with Customer Success and Data teams to pinpoint expansion opportunities, identify risk signals, and recognize potential advocacy candidates.

• Team up with Product Marketing to customize messaging, integrate EMEA customer insights into the global strategy, and align with overarching Go-To-Market (GTM) goals.

• Partner with Advocacy and Community teams to showcase EMEA customer narratives through case studies, events, and thought leadership initiatives.

• Take ownership of and report on key performance indicators (KPIs) for EMEA lifecycle campaigns, focusing on expansion pipeline, retention, product adoption outcomes, and engagement metrics.

• Utilize Salesforce, Pardot, Pendo, 6sense, Tableau, Power BI, and other relevant tools to correlate customer behavior with revenue impact.

• Implement EMEA customer lifecycle programs from onboarding through to renewal and advocacy, customizing touchpoints based on stages, behaviors, and customer profiles.

• Enhance regional customer journeys to minimize friction, speed up activation, and boost long-term expansion results.

• Organize and implement EMEA-specific customer events, including user groups, webinars, regional gatherings, and facilitate speaking opportunities for customers.

• Ensure customer engagement experiences are globally aligned yet authentically regional to bolster retention and brand loyalty.

• Oversee customer swag fulfillment and manage incentive programs using Reachdesk.

• Design and carry out A/B and multivariate testing to optimize lifecycle performance, adoption rates, segmentation, and revenue outcomes.

⛳️ Requirements

• A minimum of 5 years of experience in B2B SaaS customer or lifecycle marketing.

• Proven ability to create targeted, behavior-driven lifecycle programs throughout the customer journey.

• A demonstrated history of generating measurable expansion pipeline and renewal results through lifecycle marketing initiatives.

• Experience in executing global lifecycle frameworks within regional markets while accommodating local customer nuances.

• Familiarity with applying experimentation frameworks to enhance lifecycle performance and revenue results.

• Comfortable working collaboratively across various functions, including Customer Success, Sales, Product Marketing, and Advocacy.

• Practical experience with CRM, marketing automation, product analytics, and business intelligence tools linked to revenue outcomes.

• Strong analytical, communication, and project management capabilities, with the capacity to translate insights into actionable strategies.

• Ability to operate with urgency and clarity within a fast-paced, ambiguous environment.

• Relevant industry experience in IT, Managed Service Providers (MSP), cyber security, or endpoint management is required.

🏝️ Benefits

• Flexible working hours with options for hybrid office arrangements.

• Access to our Corporate Benefits Platform, featuring discounts from brands like Expedia, FitX, Zalando, and many others.

• Opportunities for skill development through our prestigious training platform.

• Competitive compensation package.

• Collaborate with a curious, kind, international, and intercultural team.