Customer Engagement Strategist

📋 Description

• Drive significant behavior change by identifying, testing, and scaling valuable customer engagement opportunities that align with business, product, and digital priorities.

• Develop customer-focused, data-driven engagement strategies, which include defining target populations, use cases, channels, frequency, and success metrics.

• Design and outline comprehensive, multichannel customer journeys across email, SMS, push notifications, web, mobile, and offline interactions.

• Lead A/B/n experimentation by managing hypotheses, test briefs, measurement plans, and documenting insights learned.

• Collaborate closely with product, analytics, technology, and delivery teams to implement experiments from concept through to launch.

• Foster trusted relationships with cross-functional partners to align strategies, eliminate barriers, and enhance impact.

• Convert insights into actionable steps by applying learnings to optimize current campaigns and guide future strategies.

• Generate clear internal documentation and communications that facilitate alignment, transparency, and shared knowledge.

• Efficiently manage approvals while ensuring momentum and quality are maintained.

⛳️ Requirements

• At least 5 years of experience in consumer or customer engagement strategy across various channels (email, SMS, push notifications, direct mail, agents, web, and mobile).

• Experience in product marketing, customer relationship marketing, or a closely related field.

• Practical experience in designing and executing direct-to-consumer behavior change initiatives.

• Excellent written and verbal communication skills, with the ability to influence stakeholders across different levels and functions.

• Experience working in Agile or rapid test-and-learn environments.

• Comfortable partnering with data and analytics teams to support both campaign measurement and strategic planning.

• Familiarity with behavioral science principles and their application in customer engagement.

• A collaborative and growth-oriented mindset with a proactive approach to problem-solving.

• Bachelor’s degree or equivalent practical experience is preferred (degree not required).

🏝️ Benefits

• A comprehensive range of benefits.

• Health-related benefits including medical, vision, dental, and well-being and behavioral health programs.

• 401(k) plan.

• Company-paid life insurance.

• Tuition reimbursement.

• A minimum of 18 days of paid time off per year.

• Paid holidays.