Customer Advocacy Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and execute a comprehensive strategy for a customer advocacy program, including its goals, objectives, and key performance indicators (KPIs).

• Build and oversee a strong customer reference program, focusing on identifying, recruiting, and nurturing customer advocates.

• Manage the creation of engaging customer success stories, case studies, testimonials, and various advocacy content formats (written, video, etc.).

• Identify and secure customer speakers for webinars, conferences, and other events, providing them with essential support and resources.

• Design and implement a customer awards and recognition program to honor customer achievements and cultivate a sense of community.

• Collaborate with the customer education team to develop and maintain a vibrant online user community that encourages peer-to-peer interaction and knowledge sharing.

• Lead the planning and execution of an annual in-person user conference, ensuring a valuable experience for customers while showcasing Redwood’s solutions.

• Work alongside sales, marketing, product, and customer success teams to align on advocacy initiatives and enhance the program's impact.

• Monitor and report on program performance, illustrating the value of customer advocacy to the organization.

• Stay informed about industry best practices and emerging trends in customer advocacy marketing.

⛳️ Requirements

• A minimum of 5 years of experience in B2B marketing or customer success, particularly focusing on customer advocacy, customer marketing, or related fields.

• Demonstrated success in building and managing effective customer advocacy programs from the ground up.

• Experience in developing and executing various types of customer content including case studies, testimonials, and videos.

• Strong grasp of customer engagement strategies and best practices.

• Exceptional communication, interpersonal, and presentation abilities, with a talent for building relationships with customers and internal stakeholders.

• Experience in managing customer communities and user conferences is advantageous.

• Capability to work both independently and as part of a team, showcasing strong project management and organizational skills.

• A data-driven mindset with experience in monitoring and reporting on program performance.

• Experience in the software industry, particularly in automation or managed file transfer, is preferred.

• Bachelor’s degree in Marketing, Communications, or a related discipline; advanced degrees or certifications are a plus.

🏝️ Benefits

• Health insurance

• 401(k) matching

• Flexible work hours

• Paid time off

• Professional development opportunities