Customer Advocacy Manager

This is a fully remote position, open to applicants in Arizona, +4 more states.

📋 Description

• Oversee the daily operations of the global customer advocacy program, encompassing strategy, coordination, and execution.

• Collaborate with product business line leaders to define overarching themes and focus areas for customer stories.

• Work alongside sales, customer success managers, and regional marketing to identify strong candidates for advocacy initiatives.

• Conduct interviews with customers and partner with product marketing to convert customer stories into case studies, videos, web content, and social media assets.

• Ensure that customer narratives are in line with key messaging, cybersecurity solutions, and priority industry use cases.

• Secure customer involvement in significant Thales initiatives, including analyst reports, product audit interviews, and SKO customer panels.

• Develop processes to monitor advocacy activities, evaluate their impact, and enhance participation (e.g., reference database, SFDC tool, etc.).

• Generate quarterly advocacy reports and disseminate them to sales, marketing, regional marketing, product marketing, and customer success leadership.

• Create additional customer-facing materials, such as nurture streams, ROI/business impact reports, and benchmarks.

⛳️ Requirements

• Bachelor’s degree in Business, Marketing, or a related field, or equivalent professional experience.

• 5-8 years of experience in customer marketing, advocacy, or reference programs, with a preference for cybersecurity experience.

• Exceptional written and verbal communication skills to effectively transform customer stories into impactful marketing assets.

• Demonstrated ability to establish strong relationships and collaborate across various internal stakeholders (product marketing, sales, customer success, regional marketing) and customers.

• Highly motivated individual capable of multitasking and operating with a sense of urgency.

• Detail-oriented, organized, and skilled in prioritizing assigned tasks.

• Familiarity with Salesforce, Allego, and reference tracking tools.

• Candidates must be legally authorized to work in the United States for any employer at the time of hire. This position does not qualify for visa sponsorship or for assuming sponsorship of an employment visa now or in the future.

🏝️ Benefits

• Elective Health, Dental, Vision, FSA/HSA, Voluntary Life and AD&D, Whole Group Life with LTC, Critical Illness, Hospital Indemnity, Accident Insurance, Legal Plan, Identity Theft, and Pet Insurance.

• Retirement Savings Plan available after 30 days of employment, featuring company contributions and a match, with no vesting period.

• Paid company holidays and Paid Time Off.

• Company-provided Life Insurance, AD&D, Disability, Employee Assistance Plan, and Well-being Program.