CTV & Programmatic Media Buyer – Affiliate Lead Gen

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee and enhance performance-driven CTV and streaming initiatives across various consumer sectors, with a primary focus on Final Expense insurance.

• Manage the comprehensive media buying procedure, encompassing channel strategy, audience development, campaign implementation, optimization, and creative planning.

• Strategically plan, initiate, and oversee CTV/programmatic campaigns through platforms such as Roku, DSPs, and others.

• Conceptualize, script, and assist in producing high-intent direct-response video advertisements aimed at generating inbound calls.

• Assess expenditures, calls, CPA, conversion rates, and revenue outcomes, translating findings into optimization strategies.

• Collaborate with call tracking and attribution teams to link advertising expenditures with call volumes and policy closure outcomes.

• Experiment and refine creative elements, audience segments, dayparting, and publisher combinations to enhance CPA.

• Keep abreast of the latest trends in CTV/programmatic advertising technology, inventory selections, and best purchasing practices.

⛳️ Requirements

• 3–5 years of experience in media buying specifically in CTV/OTT and programmatic media, preferably within a direct-response or lead-generation context.

• Profound knowledge of video advertisement creativity, including response triggers, intent-driven scripting, and performance-oriented iterations.

• Familiarity with call tracking and attribution tools, such as Ringba.

• Capability to interpret CPA/ROAS-style reporting.

• Strong analytical mindset and proficiency in using spreadsheets and reporting tools.

• Exceptional English communication skills (C-level) and ability to collaborate across functions.

• Availability to work full-time during CST- or EST-aligned hours.

• Experience in CTV within the insurance lead-generation sector is a plus, particularly in Final Expense or Medicare.

🏝️ Benefits

• Full-time employment.

• Remote work arrangement.