Cross Channel Performance Strategist

This is a fully remote position, open to applicants in India.

📋 Description

• Develop and implement cross-channel strategies: Strategize, create, and execute effective campaign initiatives across Programmatic, Meta, and Google Ads to boost traffic, enhance conversions, and meet business objectives.

• Management of Google Ads campaigns: Strategize, build, and refine Search, Performance Max (PMax), and YouTube campaigns, incorporating keyword strategy, bidding, asset group management, audience signals, and creative variations to optimize ROAS and achieve client KPIs.

• Management of Meta Ads campaigns: Strategize, construct, and enhance campaigns on Meta platforms (Facebook, Instagram) addressing objectives from awareness to conversion, utilizing audience segmentation, lookalikes, custom audiences, dynamic creative, and Advantage+ campaigns.

• Management of programmatic campaigns: Establish, operate, and enhance programmatic campaigns across display, video, and native channels, including bid strategy, creative rotation, audience targeting, contextual targeting, inventory selection, and viewability monitoring.

• Implementation of Google Tag Manager: Execute, configure, and maintain Google Tag Manager (GTM) deployments — including triggers, variables, tags, dataLayer configuration, and custom events — to guarantee accurate data capture across all marketing channels and platforms.

• Management of Google Analytics 4 (GA4): Set up, audit, and maintain GA4 properties, including event configuration, conversion tracking, audience setup, custom dimensions, and cross-channel attribution to guide optimization decisions.

• Keyword research and audience targeting: Conduct detailed keyword research, audience analysis, and targeting strategies across Search, social, and programmatic channels to pinpoint relevant and high-performing opportunities.

• Optimization of campaigns: Regularly monitor and enhance campaigns across all channels to improve performance metrics such as click-through rates (CTR), conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS).

• Ad copy and creative direction: Craft engaging ad copy and provide creative direction that aligns with channel best practices and campaign objectives across Search, social, and programmatic placements.

• Landing page and conversion optimization: Collaborate with marketing and web development teams to enhance landing pages and conversion paths for improved user experience and conversion rates.

• A/B testing: Design and implement A/B tests to assess different ad variations, audience segments, creative assets, landing page layouts, and campaign strategies, applying data-driven optimizations.

• Performance analysis and reporting: Monitor and analyze campaign performance metrics across channels, generate regular reports, and deliver insights and recommendations to stakeholders.

• Staying updated with industry trends: Remain informed on the latest cross-channel paid media trends, platform updates (Google Ads, Meta, programmatic DSPs), algorithm changes, and industry best practices to ensure the application of cutting-edge strategies and techniques.

• Budget management: Oversee and manage budgets effectively across Programmatic, Meta, and Google Ads, ensuring optimal resource allocation to achieve desired outcomes.

• Collaboration and communication: Partner closely with cross-functional teams, including marketing, design, development, and data analytics, to align cross-channel strategies with broader marketing initiatives.

⛳️ Requirements

• Bachelor’s degree in marketing, business, or a related field, paired with 3–8 years of experience in cross-channel performance strategy and optimization.

• Demonstrated experience in managing and optimizing paid campaigns across Google Ads (Search, Performance Max, YouTube), Meta Ads (Facebook, Instagram), and Programmatic DSPs.

• Practical experience with Google Tag Manager (GTM) implementation — including container setup, tags, triggers, variables, and dataLayer configuration.

• Proficient in Google Analytics 4 (GA4) — including property setup, event tracking, conversion configuration, audience definition, and cross-channel attribution analysis.

• Strong analytical skills with the ability to interpret data and make data-driven decisions across multiple channels.

• Proficiency in paid media tools and platforms, such as Google Ads, Meta Ads Manager, programmatic DSPs, Google Analytics, Google Tag Manager, and bid management software.

• Excellent understanding of platform algorithms, audience targeting, bid strategies, and attribution models across Search, social, and programmatic.

• Experience with A/B testing and conversion rate optimization (CRO) methodologies.

• Strong written and verbal communication skills, with the capability to present complex data and insights to non-technical stakeholders.

• Ability to work independently and manage multiple projects concurrently in a fast-paced environment.

• Detail-oriented and highly organized, with a commitment to delivering high-quality work within deadlines.

• Knowledge of SEO principles and their alignment with paid strategies is an advantage.

• Willingness to work night shift hours (6:30 PM – 3:30 AM).

🏝️ Benefits

• Competitive salary and performance bonuses.

• Opportunities for professional development and growth.

• Flexible working hours and remote work options.

• Comprehensive health and wellness benefits.

• A collaborative and innovative work environment.