CRO Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Facilitate discussions and strategic planning for CRO and/or LPO with clients.

• Manage client and partner communications regarding CRO/LPO through Slack, video calls, and emails.

• Collaborate with other members of the CRO team to oversee the implementation and performance of landing page and/or website testing for a portfolio of 4 to 6 clients.

• Design tests, conduct thorough analysis, and provide reports on test outcomes.

• Identify optimization opportunities utilizing both qualitative and quantitative data (Google Analytics & Microsoft Clarity).

• Collaborate directly with design and engineering teams to establish project timelines and prioritize tasks effectively based on impact, effort, and available resources.

• Conduct audits of analytics sources and resolve common issues while escalating any uncommon issues to internal or external experts.

• Partner with your cross-functional team to strategize and test high-converting pages, creating a comprehensive approach for clients.

• Possess a strong understanding of growth/digital marketing to formulate cohesive, overarching strategies that factor in user intent, channel type, audience and ad strategy, as well as fundamental concepts including:

• Media buying KPIs & event optimization/learning phase tactics.

• Creative strategy and testing cadence & process.

• Growth marketing reporting & analysis.

• Analysis of social & search campaigns in Google Analytics.

• Understanding of prospecting vs. retargeting audience behaviors and traffic distribution.

• Insights on branded search vs. non-branded search campaign behaviors.

• Knowledge of social & search pixel lookback windows & audience segmentation.

⛳️ Requirements

• 2-3+ years of full-time experience in a CRO or similar role, preferably within an agency or client setting.

• Capability to analyze data efficiently for insights and formulate hypotheses for rapid iteration testing, optimizing for conversion rates and other relevant KPIs.

• At least 1 year of experience with A/B testing tools (e.g., VWO, Optimizely, AB Tasty).

• Familiarity with paid marketing channels, including but not limited to paid social (e.g., Facebook, TikTok, Snapchat) and SEM (e.g., Google Ads).

• Highly skilled (2+ years experience) in using web analytics tools (e.g., Google Analytics).

• Understanding of tag managers (Google Tag Manager, Segment), pixel implementation, and site tracking tools.

• Proficient in Excel/Google Sheets.

• Strong project management abilities and adeptness in self-managing time and work schedules.

• Experience with larger cross-functional teams and projects is advantageous.

• Positive, adaptable, and well-organized to excel in a fast-paced environment and meet demanding deadlines.

• Excellent communication and interpersonal skills, with a talent for cultivating strong working relationships.

🏝️ Benefits

• Competitive salary.

• Opportunities for professional growth and skill enhancement.

• Dynamic and collaborative work atmosphere.

• Access to industry events and networking opportunities.