CRO Analyst I

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Develop, activate, and oversee digital campaigns within strategic conversion settings like signwalls, paywalls, pop-ups, and buttons across the GZH, ClicRBS, and Clube do Assinante portals.

• Spearhead acquisition and conversion tactics to enhance funnel performance and expand the subscriber base for digital offerings.

• Design, implement, and evaluate A/B tests and experiments, validating hypotheses and pinpointing opportunities to enhance the user experience.

• Establish and execute personalization strategies for offers and user journeys, taking into account diverse audience segments and business goals.

• Track conversion rates and user behavior metrics, uncovering optimization possibilities through data analysis.

• Generate analyses, dashboards, and actionable insights that facilitate data- and performance-driven decision making.

• Work in collaboration with Product, Technology, UX, and Marketing teams to foster continuous enhancements in user experience and conversion rates.

⛳️ Requirements

• Bachelor’s degree completed or nearing completion in Marketing, Advertising, Business Administration, Statistics, or related disciplines.

• Proven experience with CRO (Conversion Rate Optimization), particularly in optimizing conversions for digital products or channels.

• Demonstrated experience with A/B testing, experimentation, and result analysis.

• Proficient in Google Analytics 4 (GA4).

• Experience in constructing and analyzing dashboards using Looker Studio or similar platforms.

• Strong analytical skills to interpret data and identify optimization opportunities.

• Preferred: familiarity with the Piano platform or other tools for journey orchestration and personalization.

• Preferred: understanding of Google Tag Manager (GTM).

🏝️ Benefits

• On-site cafeteria or meal allowance/voucher (depending on work model: remote, hybrid, or on-site).

• Health insurance.

• Transportation voucher or parking.

• Private pension plan.

• Profit-sharing program.

• Extended maternity and paternity leave.

• TotalPass.

• Access to Uniglobo, the training platform provided by TV Globo for affiliates.

• Digital subscription to GZH.

• Membership in the Clube do Assinante, providing exclusive discounts and benefits in categories like dining and entertainment.

• Opportunity to join ARBS (Grupo RBS employee association), which offers various partnerships and discounts.