CRM/Data Platform Consultant

This is a fully remote position, open to applicants in United States.

📋 Description

• Analyze current iGaming CRM, CDP, and PAM solutions.

• Identify top providers, assess capabilities, and share best practices from the industry.

• Assist in defining the vision and priorities for a consolidated player data platform across various brands.

• Evaluate third-party solutions, their features, pricing, and suitability compared to an in-house platform.

• Define essential functionalities, technical specifications, resource needs, priorities, and implementation timelines.

• Challenge product concepts, review suggested solutions, and offer practical recommendations.

• Provide guidance on player segmentation, real-time triggers, bonus effectiveness, and measuring incremental revenue.

• Influence product strategy and contribute to shaping the platform from its inception.

⛳️ Requirements

• Hands-on experience with iGaming CRM, Customer Data Platforms (CDP), or Player Account Management (PAM) systems.

• Strong comprehension of player lifecycle management, retention strategies, player profiles, and segmentation.

• Experience in multi-brand or cross-brand player data settings.

• Background in designing or implementing player profiles, bonus targeting, promotional mechanics, game recommendations, or real-time triggers.

• Familiarity with player wallets, bonus engines, reward mechanics, and promotional guidelines.

• Ability to evaluate CRM and bonus performance using data, experiments, and incremental revenue measurement.

• Knowledge of bonus abuse prevention strategies and responsible gambling principles.

• Strong analytical and strategic thinking capabilities.

• Excellent written and verbal communication skills in English.

• Experience working directly with iGaming operators.

• Experience in building or selecting in-house CRM/CDP solutions.

• Familiarity with unified wallets, bonus engines, missions, tournaments, and reward systems.

• Experience with white-label or multi-market platforms, especially in Asia or Latin America.

• Knowledge of analytics platforms such as Amplitude, Mixpanel, or PostHog.

• Experience designing control-group experiments and evaluating campaign effectiveness.

• Must be comfortable with part-time, project-based work without fixed hours.

🏝️ Benefits

• Flexible workload.

• Part-time, project-based work without fixed hours.

• Opportunity to influence product direction and help shape a platform from the ground up.