CRM Technical Specialist

📋 Description

• Drive best practices for deliverability and inbox placement to enhance open rates and overall campaign effectiveness.

• Serve as the primary technical liaison for the CRM team, addressing integration challenges, troubleshooting data inconsistencies, and ensuring a high level of service for internal stakeholders.

• Take ownership of and enhance the CRM infrastructure, integrations, and data flows to establish a more stable, diverse, and scalable ecosystem across applications and channels.

• Oversee and prioritize the technical backlog for the team, ensuring efficient delivery of requests and prompt resolution of operational obstacles.

• Assist and propel technical CRM projects such as new channel launches, vendor assessments, migrations, and system enhancements.

• Maintain high standards of campaign quality assurance, data integrity, and system reliability across all CRM efforts.

• Develop and sustain clear, organized documentation, playbooks, and processes to boost team efficiency, consistency, and onboarding.

• Investigate, assess, and suggest new tools and AI-driven solutions that can enhance automation, operational efficiency, and team performance.

• Work collaboratively across departments with Product, Engineering, Analytics, and other stakeholders to align on tracking, CRM functionalities, and business objectives.

⛳️ Requirements

• A minimum of 3 years of experience in CRM, marketing automation, CRM operations, or related roles.

• Practical experience with CRM platforms such as Braze, Iterable, Salesforce Marketing Cloud, Reteno, or comparable systems.

• Strong understanding of CRM infrastructure, including automations, data flows, integrations, and troubleshooting techniques.

• Experience collaborating with Product, Engineering, or Analytics teams to address technical challenges and launch new CRM initiatives.

• Knowledge of email deliverability basics, including inbox placement, sender reputation, and list hygiene practices.

• Excellent organizational and project management capabilities, with the ability to manage multiple requests and priorities simultaneously.

• Ability to produce clear documentation, processes, and playbooks.

• A proactive, collaborative, and solution-focused approach.

🏝️ Benefits

• Flexible work arrangements

• Professional development