CRM Specialist, Klaviyo, Email Marketing

This is a fully remote position, open to applicants in Argentina.

📋 Description

• Create and implement image-focused email campaigns using Klaviyo, prioritizing conversion rates.

• Design and enhance emails to ensure optimal rendering in dark mode across various devices and email clients.

• Develop and oversee automated email flows, including welcome series, abandoned cart reminders, and retention campaigns.

• Execute audience segmentation techniques to enhance targeting and personalization efforts.

• Conduct and evaluate A/B tests to consistently elevate campaign performance.

• Adhere to best practices for email deliverability, encompassing structure, load times, and compliance guidelines.

• Optimize emails for mobile viewing and ensure compatibility across different platforms.

• Implement fallback strategies (such as alt text and layout structure) to guarantee usability across various email clients.

• Work in collaboration with design and marketing teams to synchronize messaging and visual elements.

⛳️ Requirements

• Demonstrated hands-on experience with Klaviyo (REQUIRED).

• Experience in creating image-heavy email templates with a keen attention to detail.

• Strong understanding of email rendering constraints across devices and clients.

• Familiarity with dark mode optimization, alt text application, and fallback best practices.

• Experience with audience segmentation, flow logic, and lifecycle marketing strategies.

• Analytical mindset with a proven track record of interpreting campaign performance metrics.

• Meticulous attention to detail and emphasis on user experience and visual quality.

🏝️ Benefits

• Flexible working hours.

• Contractor arrangement.

• Competitive remuneration in USD.

• Collaborative work environment.