CRM Specialist

This is a fully remote position, open to applicants in Turkey.

📋 Description

• Design, test, schedule, and launch CRM campaigns utilizing email, push notifications, and in-app messaging.

• Take ownership of the operational campaign process, from briefing and setup to QA, launch, and performance reporting.

• Assist in the implementation and migration of CRM campaigns, templates, customer segments, and automated journeys within Braze.

• Generate customer segments based on behavioral events, user attributes, engagement levels, purchase history, and lifecycle stages.

• Create automated lifecycle journeys focusing on onboarding, activation, engagement, repeat purchases, retention, loyalty, and reactivation.

• Conduct thorough campaign QA, verifying audiences, exclusions, journey logic, personalization, translations, links, tracking, and technical setup.

• Construct and update email templates using HTML and Braze Liquid.

• Track CRM performance across engagement, conversion, repeat purchases, retention, and unsubscribe metrics.

• Assist with A/B testing involving audiences, messaging, timing, channels, incentives, and customer journey design.

• Maintain precise campaign calendars, documentation, naming conventions, and internal processes.

• Work collaboratively with copy, design, product, and data teams to align campaign requirements and address any obstacles.

⛳️ Requirements

• 1–2 years of experience in CRM, lifecycle marketing, email marketing, or a similar hands-on role.

• Experience in developing automated lifecycle journeys and campaigns.

• Practical experience with a marketing automation platform such as Braze, Klaviyo, or CleverTap.

• Strong sense of ownership and reliability.

• Exceptional attention to detail when managing audiences, campaign logic, personalization, and customer-facing content.

• Analytical mindset with confidence in handling campaign metrics and customer data.

• Clear and transparent communication skills.

• Proactive problem-solving abilities and a willingness to investigate issues prior to escalation.

• Receptiveness to feedback and motivation for continuous improvement.

• Capability to work independently while effectively collaborating in a fully remote team.

• Excellent English proficiency, both written and verbal.

• Familiarity with CRM use cases such as onboarding, activation, churn prevention, win-back, and repeat purchases.

• Basic knowledge of HTML.

• Basic knowledge of SQL.

• Experience with A/B testing, control groups, and campaign performance analysis.

• Understanding of mobile apps and app-based customer journeys.

• International experience working with a global user base.

🏝️ Benefits

• Hardware necessary for optimal productivity.

• Employees in Turkey receive 10 paid vacation days in the first year, increasing to 20 days from the second year onward.

• A one-time budget of $500 for home office equipment.

• Up to $1000 annually for books, online courses, conferences, and other learning and development opportunities.

• $200 yearly Flex credit for data, hotspot, and call expenses that does not expire.

• Annual phone number subscription providing a US, UK, Canada, or Australia number through the Roamless app.

• Full-time local contract.

• A supportive, diverse, and inclusive team environment.