CRM Specialist

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Design and oversee communication journeys and automation processes aimed at acquiring and nurturing relationships with enterprise clients.

• Develop, manage, and enhance the marketing and relationship email dispatch calendar.

• Plan and implement A/B testing (crucial!) to optimize open rates, click rates, and conversion rates.

• Execute and refine multichannel communication strategies, including email, chatbots, push notifications, WhatsApp, and in-app messages.

• Leverage data and metrics to create sending intelligence, pinpointing areas for ongoing enhancement.

• Evaluate metrics and create reports within HubSpot to monitor the effectiveness of initiatives.

• Strategically segment contact lists to improve the relevance of campaigns.

• Maintain consistency with Clicksign's brand voice across all communication channels.

• Work collaboratively with the Marketing, Sales, and Customer Success teams to ensure alignment of objectives and integration of strategies.

⛳️ Requirements

• Expertise in HubSpot (marketing automation, CRM, and reporting functionalities).

• Proven experience in crafting relationship-building and lead nurturing journeys.

• In-depth knowledge of email marketing, A/B testing, and optimizing campaigns.

• Familiarity with complementary CRM channels such as push notifications, chatbots, WhatsApp, and in-app messaging.

• Exceptional written communication skills with the capability to generate strategic content for clients.

• Strong analytical abilities to assess performance metrics (open rates, click rates, conversion rates, engagement levels).

• Experience with tool integrations and automation is an advantage.

• Highly organized with a strategic mindset to manage a multifaceted dispatch calendar.

• Proficient in creating reports and dashboards to inform experiments and business strategies.

🏝️ Benefits

• Fully remote work environment.

• A culture built on trust, focus on results, and abundant opportunities for challenge and learning.

• Autonomy and ownership within a collaborative and compassionate workplace.

• A culture of feedback and one-on-one meetings with a human-centered leadership approach—no micromanagement.

• Comprehensive benefits package that includes meal/food allowance, childcare support, home office assistance, health plan, educational and cultural benefits, Gympass, a day off for birthdays, discounts on therapy and English courses, among other partnerships.