CRM Program Marketing Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Oversee the lifecycle strategy and execution for email, push, and SMS campaigns within the Home vertical.

• Initiate new CRM campaigns, enhance existing programs, and pinpoint opportunities to amplify successful strategies.

• Take charge of measuring campaign performance, which includes monitoring open rates, click-through rates, product engagement, and other relevant metrics.

• Collaborate with analytics teams to assess outcomes, validate hypotheses, and disseminate actionable insights.

• Align CRM plans with product launches, performance objectives, and wider business initiatives.

• Utilize audience segmentation, A/B testing, and campaign data to refine messaging and boost engagement.

• Assist in multi-channel communication strategies that harmonize business objectives with customer requirements.

• Report directly to the Manager of Lifecycle Engagement & Loyalty.

⛳️ Requirements

• A minimum of 7 years of experience in email marketing, CRM, lifecycle marketing, or a closely related field.

• Proven ability to deliver communication programs on an enterprise scale.

• Experience in evaluating campaign performance and leveraging results to inform campaign strategies.

• Ability to collaborate with cross-functional teams, including product, marketing, and analytics.

• Experience managing multiple CRM or digital communication projects with concurrent deadlines.

• Bachelor's degree in marketing, business, communications, or a related discipline.

🏝️ Benefits

• Competitive compensation package along with a bonus plan.

• Opportunity for variable pay.

• Comprehensive medical, dental, and vision benefits.

• 401K matching program.

• Flexible work environment with options for remote, hybrid, or in-office work.

• Flexible time off policy that includes volunteer time off, vacation, sick leave, and 12 paid holidays.

• Inclusive and purpose-driven workplace culture.

• Equal Opportunity Employer with accommodations for disabilities and special needs.