CRM Operations Manager

📋 Description

• Take charge of the complete execution of automated email and push campaigns that enhance engagement throughout our customer lifecycle.

• Create and initiate intricate campaigns, refine team processes, and ensure the marketing technology stack operates smoothly.

• Oversee campaign construction, workflow automation, audience segmentation, and administration of the CRM platform.

• Collaborate closely with CRM strategists to convert campaign concepts into precise execution: design technical architecture, establish targeting logic, and implement large-scale personalization.

• Establish yourself as the primary resource for CRM tools and platform functionalities.

• Formulate, document, and uphold best practices and workflows for CRM operations.

• Sustain and continuously enhance QA processes to guarantee campaigns are launched accurately, punctually, and in compliance with data privacy regulations.

• Develop and uphold automated alert systems to swiftly identify and address campaign issues.

• Work collaboratively across teams including CRM strategy, Analytics, Product, Engineering, and Creative to ensure campaigns are technically viable, adequately instrumented, and delivered on time.

⛳️ Requirements

• Significant hands-on experience with at least one major email service provider, preferably Iterable or Braze.

• Strong background in implementing personalization logic utilizing user attributes, behavioral data, and catalog data, including templating languages such as Handlebars, Liquid, or AMPscript.

• Comprehensive understanding of data structures and segmentation logic.

• Proficient in HTML and CSS for constructing and troubleshooting email templates.

• Familiarity with API integrations and webhooks for connecting marketing tools and data sources.

• Exceptional problem-solving abilities to address technical issues, data inconsistencies, and challenges related to campaigns.

• A talent for spotting inefficiencies and creating new processes, workflows, and best practices to enhance operational excellence.

• A keen attention to detail is essential for ensuring campaign precision, data integrity, and adherence to regulatory compliance.

• Strong project management capabilities to oversee multiple campaigns and projects concurrently, ensuring timely and flawless execution.

• Excellent communication and collaboration skills to effectively engage with cross-functional teams, including engineering, product, and marketing.

🏝️ Benefits

• Industry-leading medical, dental, and vision healthcare plans for employees and their dependents.

• Rejuvenation Policy – Flexible Vacation Time Off + 11 holidays + holiday company shutdown.

• New Parent Leave for employees welcoming a newborn child or a child placed with them for adoption or foster care.

• Mental health support.

• Paid sabbatical after 5 years for Nerds to recharge, gain knowledge, and pursue their interests.

• Health and Dependent Care FSA and HSA Plan with monthly NerdWallet contribution.

• Monthly Wellness Stipend, Cell Phone Stipend, and Wifi Stipend (Only remote Nerds are eligible for the Wifi Stipend).

• Work from home equipment stipend and co-working space subsidy (Only remote Nerds are eligible for these stipends).