CRM & Marketing Specialist – iGaming

This is a fully remote position, open to applicants in Malta.

📋 Description

• Design and execute CRM strategies and automations to enhance lead generation, conversion rates, and customer lifetime value.

• Strategize, implement, and enhance targeted marketing initiatives via email, SMS, and push notifications.

• Boost conversion rates through A/B testing and marketing-oriented copywriting.

• Evaluate CRM data to derive actionable insights and oversee campaign performance for ongoing enhancement.

• Collaborate with affiliate operations, product, and development teams.

• Regularly maintain and update existing CRM flows.

• Conduct routine quality assurance tasks.

• Engage across various brands and diverse markets throughout the customer lifecycle.

⛳️ Requirements

• A minimum of 2 years of experience in CRM and marketing automation within the iGaming sector.

• Demonstrated success in developing and executing effective CRM strategies that yield measurable outcomes.

• Proficient in A/B testing and player segmentation methodologies.

• Strong analytical and problem-solving abilities with a focus on data-driven strategies.

• Outstanding communication and interpersonal skills, enabling effective collaboration across teams.

• Creative thinking and copywriting capabilities for campaign development and execution.

• Capacity to work independently in a remote setting, managing multiple projects and priorities.

• Proficient in both written and spoken English.

• Familiarity with CRM tools; experience with Customer.io is advantageous.

• Knowledge of HTML and CSS is considered a plus.

🏝️ Benefits

• Remote work arrangement.

• Opportunity to collaborate with various brands across diverse markets.

• Opportunities for learning and professional growth.

• A dynamic and fast-paced work environment.