CRM Marketing Specialist – English, Spanish

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the development and execution of large-scale CRM campaigns through product, contact, and creative strategies, utilizing machine learning, predictive modeling, and personalized content for optimization.

• Oversee the marketing campaign process from the initial request to deployment, emphasizing outbound marketing channels such as email, SMS, and push notifications.

• Segment audiences and execute campaigns effectively.

• Conduct quality assurance on touchpoints, personalization elements, dynamic content, and more.

• Build and deploy campaigns.

• Design and execute A/B and multivariate tests to continuously enhance fan strategies and improve conversion rates.

• Optimize lifecycle CRM campaigns, including onboarding and reactivation, leveraging insights and analytics paired with automation tools to boost fan lifetime value (LTV).

• Extract key insights and lessons learned for future optimization and template efficiency.

• Collaborate with internal teams, partners, and vendors to devise the most effective campaign strategies to achieve performance goals.

⛳️ Requirements

• A Bachelor’s degree and 3-5 years of relevant work experience.

• Familiarity with CRM tools (preferably Epsilon PeopleCloud Messaging, Movable Ink, and Attentive).

• Prior experience with enterprise-level marketing automation platforms, with a strong preference for Adobe tools such as AEP, AJO, CJA, Campaign, and Marketo; other platforms like SFMC will also be considered.

• Proficient in HTML editing with the ability to make necessary edits to templates.

• Strong understanding of channel KPIs, A/B testing, metrics, and reporting.

• Bilingual proficiency in English and Spanish is required.

• Comprehensive knowledge of Latin American markets.

• Proficiency in Photoshop.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunities for professional development and career advancement.

• Comprehensive health benefits including medical, dental, and vision coverage.

• Flexible work arrangements and a supportive work environment.