CRM Marketing Specialist, English & Spanish

This is a fully remote position, open to applicants in Canada.

📋 Description

• Lead the development of product, contact, and creative strategies for large-scale CRM initiatives utilizing machine learning, predictive modeling, and tailored content.

• Oversee and implement the marketing campaign workflow from the submission of requests to deployment, concentrating on email, SMS, and push notification channels.

• Conduct audience segmentation and execution.

• Ensure quality assurance for touchpoints, personalization elements, and dynamic content.

• Create and launch campaigns.

• Design and execute A/B and multivariate tests aimed at enhancing fan strategies and boosting conversion rates.

• Refine lifecycle CRM campaigns, including onboarding and reactivation, by leveraging insights, analytics, and automation tools to elevate fan lifetime value (LTV).

• Derive insights and lessons for future enhancements and template efficiency.

• Collaborate with internal teams, partners, and vendors to formulate campaign strategies that achieve performance objectives.

⛳️ Requirements

• A bachelor's degree with a minimum of 3-5 years of relevant experience.

• Preferred experience with CRM tools such as Epsilon PeopleCloud Messaging, Movable Ink, and Attentive.

• Proficient understanding of enterprise-level marketing automation platforms, including Adobe AEP, AJO, CJA, Campaign, Marketo, or SFMC.

• Required knowledge of HTML for making template modifications.

• Comprehensive grasp of channel KPIs, A/B testing, metrics, and reporting.

• Bilingual proficiency in English and Spanish is necessary.

• Proficient in Photoshop.

• Capable of working independently as well as collaboratively within a team.

• Excellent communication abilities.

• Strong project and time management skills, maintaining high standards of accuracy and organization.

• Ability to thrive in a fast-paced production environment with varying workloads.

• Competence in collaborating and managing dependencies with team members involved in campaign launches.

• Enthusiasm for innovation and tackling challenging problems.

• A passion for sports is an added advantage.

🏝️ Benefits

• Opportunity to work from home.

• Employees are expected to work 40 hours per week.

• Possibility of working more than 40 hours per week and/or on weekends.