CRM Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of customer journeys encompassing onboarding, activation, conversion, retention, loyalty, VIP interactions, churn prevention, and win-back strategies.

• Establish triggers, target audiences, journey logic, exclusions, frequency caps, and exit criteria.

• Synchronize email and push notifications to ensure a cohesive customer experience.

• Develop, launch, and enhance automated CRM campaigns utilizing Mailgun, Braze, Klaviyo, or similar platforms.

• Design targeted campaigns based on customer behavior, lifecycle stage, market conditions, language, and product offerings.

• Oversee promotional campaigns, newsletters, VIP communications, retention efforts, and partner outreach.

• Create and sustain reusable email templates and content blocks.

• Construct and manage customer segments, consent lists, exclusions, and communication protocols.

• Configure personalized and dynamic content tailored to customer data.

• Collaborate with Product, Analytics, and IT teams to define and validate data and event requirements.

• Handle CRM communications across various languages and markets.

• Organize translation, editing, and linguistic quality assurance.

• Ensure accuracy in currencies, dates, links, variables, legal messaging, tone, and right-to-left requirements.

• Maintain master journeys and localization matrices for all markets.

• Monitor deliverability rates, bounces, spam complaints, suppression lists, and domain/IP reputations.

• Conduct thorough pre-launch quality assurance focusing on audiences, links, variables, tracking, content, sender information, and schedules.

• Guarantee compliance of campaigns with consent, unsubscribe protocols, data retention, and local regulatory standards.

• Evaluate CRM performance by market, language, segment, and customer lifecycle stage.

• Track conversion rates, retention, churn, revenue, and incremental uplift.

• Execute A/B and holdout tests across offers, messaging, timing, frequency, channels, and journey structures.

• Maintain an optimization backlog and convert insights into measurable enhancements.

• Build and launch a minimum of three automated lifecycle journeys within the first six months.

• Enhance lead-to-FTD conversion rates and assist in reducing churn below 10%.

• Achieve a deliverability rate of 99% or higher.

⛳️ Requirements

• Demonstrated experience in CRM, lifecycle marketing, email marketing, or marketing automation.

• Practical experience in constructing automated customer journeys.

• Comprehensive understanding of segmentation, personalization, triggers, and lifecycle strategies.

• Experience managing CRM across diverse markets and languages.

• In-depth knowledge of email deliverability and campaign quality assurance.

• Familiarity with Mailgun, Braze, Klaviyo, or similar CRM platforms.

• Strong analytical and data-driven approach.

• Comfortable collaborating with technical and data-focused teams.

• Exceptional attention to detail and the ability to manage multiple campaigns concurrently.

• Experience in FX, fintech, trading, igaming, or another regulated B2C sector is highly advantageous.

• Capable of working independently in a fully remote setup.

🏝️ Benefits

• Fully remote work environment with minimal meeting requirements.

• Responsibility for CRM across 12 international markets.

• Well-established company with the resources and budget to pursue ambitious CRM projects.

• Freedom to experiment, learn, and implement innovative ideas.

• Competitive compensation exceeding market standards.

• KPI-linked bonuses directly tied to CRM and overall business performance.