CRM – Marketing Automation Specialist

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Develop and enhance customer journeys utilizing Salesforce Marketing Cloud (or equivalent platforms).

• Create and implement email marketing campaigns, focusing on audience segmentation, dynamic content, A/B testing, and analytics.

• Oversee and manage marketing data, ensuring its accuracy and adherence to privacy regulations.

• Collaborate with the wider marketing team to facilitate campaign execution across various channels—email, social media, web, and paid advertising.

• Aid in the planning and coordination of digital campaigns that align with key product, brand, and sponsorship objectives.

• Design and modify digital assets including EDMs, landing pages, banners, and social media content using templates and/or Adobe Creative Suite/Canva.

• Track, measure, and report on campaign performance across different platforms.

• Coordinate with sales, product teams, and external partners to ensure that campaigns align with business priorities and timelines.

• Assist with ad hoc digital requests throughout the business (e.g., event communications, internal newsletters, social media updates).

⛳️ Requirements

• 4 years of practical experience with Salesforce Marketing Cloud, delivering effective and scalable marketing solutions.

• In-depth knowledge of the Marketing Cloud ecosystem, including Content Builder, Audience Builder, Journey Builder, Automation Studio, Email Studio, and Mobile Studio.

• Skilled in designing, constructing, and refining multi-step journeys using Journey Builder, including decision splits, entry sources, and Email/SMS/Push sends.

• Strong understanding of email marketing best practices and customer journey development.

• Proficient in basic HTML/CSS for making edits to emails or landing pages.

• Familiar with Canva, Adobe Creative Suite, or comparable tools.

• Experience with analytics and reporting tools such as Google Analytics, Meta Business Suite, or Salesforce dashboards.

• Capable of managing multiple projects and deadlines with minimal supervision.

• Exceptional attention to detail, copywriting skills, and quality control.

• Outstanding communication and stakeholder engagement abilities.

• Knowledge of best practices regarding email deliverability, CAN-SPAM, and data privacy regulations.

• Experience in creating automated workflows, including SQL query activities, data extracts, and imports.

• Strong SQL capabilities for creating and managing queries for audience segmentation, data extensions, and automation workflows.

• Significant hands-on experience with core modules such as Email Studio, Journey Builder, Automation Studio, Contact Builder, and Audience Builder.

• Proficient in designing, building, and optimizing multi-step journeys using Journey Builder, including decision splits, entry sources, and email/SMS/push sends.

🏝️ Benefits

• Competitive salary.

• Opportunity to influence the HR function of a rapidly expanding BPO.

• Collaborate closely with a team of industry leaders who have successfully scaled BPOs in the past.

• Career growth and development opportunities.