CRM Manager

This is a fully remote position, open to applicants anywhere in the world.

📋 Description

• Strategize and execute CRM campaigns across the casino and sportsbook sectors;

• Oversee the complete player lifecycle, which includes activation, retention, and reactivation;

• Create and sustain player segments based on behavioral and transactional insights, such as casino engagement, betting behaviors, and deposit actions;

• Craft tailored communications and offers for various player segments;

• Design and implement A/B testing to enhance engagement, conversion, and retention rates;

• Review campaign performance daily and conduct regular audits of CRM initiatives;

• Monitor and evaluate essential CRM metrics and the campaigns' contributions to GGR/NGR;

• Translate analysis into actionable strategies and recommendations to elevate CRM outcomes across both sectors;

• Assist in transitioning from manual campaigns to automated retention workflows;

• Process and prioritize stakeholder demands based on their business significance;

• Collaborate closely with Product, Marketing, Analytics, and VIP teams.

⛳️ Requirements

• A minimum of 2 years of practical CRM experience in iGaming (casino and/or sportsbook);

• Strong grasp of bonus mechanics along with their economics, lifecycle funnels, and engagement methodologies;

• Demonstrated success in segmentation and personalized communication;

• Practical experience with CRM automation tools;

• Excellent analytical skills - capable of deriving actionable insights from extensive datasets and confidently engaging with core metrics;

• Proficient in English at an intermediate level.

🏝️ Benefits

• Children Allowance

• Mental Health Support

• Sport Activities

• Language Courses

• Automotive Services

• Veterinary Services

• Home Office Setup Assistance

• Dental Services

• Books and Stationery

• Training

• Compensation

• Massage!