CRM Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Take ownership and enhance key lifecycle journeys such as onboarding, activation, engagement, basket abandonment, win-back, and re-engagement, from strategy through to execution and optimization.

• Strategically plan and implement commercial campaign communications, ensuring a balance between frequency, relevance, commercial priorities, and the health of lifecycle programs.

• Collaborate with broader marketing teams to plan and carry out engagement-driven communications, focusing on content, scheduling, and social opportunities.

• Manage and prioritize the testing roadmap covering subject lines, sending times, content, and journey logic.

• Transform test findings into actionable recommendations.

• Analyze opens, clicks, conversions, retention, and incrementality data to identify underperformance and suggest corrective measures.

• Brief, quality assure, and guide internal teams to enhance execution capacity.

• Develop an internal narrative around successful initiatives and advocate for increased CRM investment.

⛳️ Requirements

• A minimum of five years of practical experience in the comprehensive CRM and lifecycle marketing field.

• Experience in strategic planning and campaign execution.

• Proficiency with an Email Service Provider (ESP) or marketing automation platform such as Iterable, Braze, Salesforce Marketing Cloud, Klaviyo, or similar tools.

• Capability to independently create and quality assure campaigns and journeys.

• Strong grasp of segmentation, triggers, and automation logic.

• Ability to analyze performance data and translate it into clear next steps.

• A genuine interest in testing and refining CRM programs.

• Skill in identifying and implementing enhancements to onboarding processes and sending schedules.

• Comfort in briefing and leading internal resources.

• Ability to gain buy-in across product, brand, marketing, creative, and data teams.

• Excellent communication skills, characterized by transparency and a proactive, can-do attitude.

• Experience in consumer-facing roles within subscription, membership, loyalty, e-commerce, or affiliate-related businesses is an advantage.

• Familiarity with incrementality or holdout testing, data querying capabilities, and exposure to advanced personalization and next-best-action decision-making are additional assets.

🏝️ Benefits

• Competitive salary.

• 30 days of annual leave, plus bank holidays.

• Recognized as a 'Great Place To Work' in three categories.

• Commitment to personal development and career advancement, with coaching workshops and progression plans.

• Remote-first working environment.

• Flexible working hours.

• Monthly wellness allowance.

• Gym memberships.

• Access to mental health first aiders.

• Health cash plan.

• Partnership discounts with major brands including Google, Apple, GymShark, Domino's, and Uber.

• £200 allowance for setting up a home office.