CRM Manager

This is a fully remote position, open to applicants in Ukraine, +1 more country.

📋 Description

• Establish, launch, and evaluate CRM campaigns, which include daily, weekly, themed, and holiday initiatives.

• Develop and implement monthly promotional strategies.

• Design and enhance automated communication workflows, such as triggers, welcome paths, and lifecycle logic.

• Oversee email, push notifications, SMS, onsite interactions, in-app messages, and messenger communications.

• Segment users based on their lifecycle stage, gaming activities, and payment behaviors.

• Collaborate with designers and content managers to create engaging creatives and campaign messages.

• Assist in setting and adjusting campaign KPIs, including OR, CTR, CR, retention, and reactivation metrics.

• Work in close partnership with VIP, Promo, BI, Product, Content, and Support teams.

• Engage in quarterly planning for the CRM roadmap.

• Compile campaign reports and presentations.

• Gather and implement player feedback in collaboration with CS and VIP teams.

⛳️ Requirements

• A minimum of 3 years of experience as a CRM Manager within the Gaming industry.

• Strong analytical skills and a solid understanding of key retention metrics.

• Familiarity with the structures and mechanics of personalized communication.

• Proven experience in creating automated and trigger-based campaign flows.

• Proficiency in using Customer.io, Braze, Smartico, or comparable platforms.

• Copywriting abilities, along with basic HTML knowledge for crafting email templates.

• Experience with Tier 1 markets is an advantage.

• English language proficiency at an Upper-Intermediate level or above, as team communication is conducted in English.

🏝️ Benefits

• Flexible payment options: select the method that suits you best.

• Bonuses for holidays, birthdays, work milestones, and more.

• Coverage for courses and certifications.

• Opportunities for career advancement.

• Benefit cafeteria including sports, language courses, therapy sessions, and more.

• Team-building activities and participation in industry conferences.

• Provision of new laptops and essential peripherals like monitors and headphones.

• Flexible start times available at 9, 10, or 11 AM.