CRM Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• You will plan and dispatch our Klaviyo campaigns while continually enhancing our essential flows.

• Simultaneously, you will create retention and subscription flows for our subscription customers to mitigate early cancellations and re-engage lost customers.

• Utilizing intelligent segments and AI workflows, you will make our CRM communication more personalized and efficient.

• This role spans across all six markets (DE/AT, FR, NL, IT, US, CH), involving briefing, copywriting, segmentation, scheduling, and A/B testing.

• You will be responsible for the core flows: Welcome, Abandoned Cart, Browse Abandonment, and Winback — overseeing everything from setup and localization to continuous optimization.

• In the context of retention & subscription flows, you will maintain and consistently develop save, winback, and reactivation flows, as well as cancel-reason mapping.

• You will handle segmentation & targeting in Klaviyo: implementing lifecycle logic, differentiating between subscription and one-time purchases, and managing sales and reminder segments, including high-LTV cohorts.

• You will leverage and scale AI workflows: actively utilizing Klaviyo Agentic MCP, Cowork, and generative templates to expedite copy and campaign setup.

• You will operationalize all product launches by coordinating teaser, launch, and reminder sequences for all sales initiatives across the six markets.

• You will conduct CRM reporting: monitoring campaign and flow performance as well as subscription metrics to identify areas for optimization.

⛳️ Requirements

• Experience: A minimum of 2 years in CRM or email marketing, preferably with Klaviyo or a similar platform.

• Automation & campaign expertise: You have previously created automation flows and understand the interplay between segmentation and lifecycle marketing.

• Data literacy: You are capable of independently interpreting campaign and flow reports to derive actionable steps.

• Digital & proactive: You embrace AI tools and innovative workflows, favoring experimentation over lengthy discussions.

• Organizational skills: You effectively manage tasks across six markets and two customer models (subscription & one-time purchase) while working in an organized manner.

• Communication: Proficient in both German and English, with excellent verbal and written skills.

🏝️ Benefits

• 💸 Competitive salary, customized to your qualifications and experience.

• 🤝 A genuine ownership role offering significant trust and the opportunity to shape the role.

• 🇪🇺 100% remote work in Germany: enjoy flexible working from any location.

• 📈 Opportunities for growth: assume responsibility and contribute your ideas directly to the company.

• 📚 An annual training budget of €1,300 for your personal development.

• 🧘 Access to Nilo Health—mental health is a priority for us, and access is provided.

• 💪🏼 Membership in Urban Sports.

• 💼 We cover the costs for co-working spaces or home office equipment!

• 🇨🇾 Enjoy workations in Cyprus—our office is always open to you.

• 🥳 Participate in team events across Europe, because a strong team is essential.