CRM, Lifecycle, Retention Marketing Lead

This is a fully remote position, open to applicants in Cyprus.

📋 Description

• Enhance conversion from registration to purchase through targeted post-quiz, paywall-abandonment, and onboarding sequences via email, SMS, and web push.

• Take charge of first-purchase activation during the initial 7 days.

• Tailor renewal sequences based on plan tiers (1 / 3 / 6 month).

• Develop pre-cancellation intervention flows — pause offers, plan-switching, and value reminders — using the reasons captured for cancellation.

• Influence the month-1 rebill rate, the most critical metric in our subscription economics.

• Create a reactivation engine for the cancelled cohort — utilizing email and SMS, personalized based on cancellation reason and tenure.

• Lead the CRM-driven approach for add-on products (Resume Review, Resume Builder): managing timing, segmentation, copy, and channels.

• Spearhead the transition from our current ESP to our selected omnichannel platform (with Maestra as the preferred candidate; Customer.io as the alternative).

• Recover and sustain the email domain's reputation.

• Establish SMS as a primary communication channel — ensuring compliance with US regulations (TCPA, A2P 10DLC).

• Implement web push notifications and orchestrate cross-channel flows (email → SMS → push cascades).

• Execute incremental measurement with holdouts on every flow. We seek incremental revenue that is attributable and defensible, not just activity reports.

⛳️ Requirements

• Minimum of 3 years experience managing CVM/lifecycle programs specifically in the US market, focusing on US b2c subscription. This is non-negotiable — encompassing US deliverability, carriers, consumer behavior, and compliance.

• Over 5 years of overall experience in CRM / lifecycle / CVM, with at least one role managing the function end-to-end (not merely executing tasks).

• Practical experience with an enterprise omnichannel platform — Maestra is strongly preferred; other relevant platforms include Braze, Iterable, Customer.io, or Klaviyo.

• Proven, hands-on experience in launching SMS as a marketing channel in the US, including knowledge of TCPA, A2P 10DLC, and carrier compliance — not just having worked with a vendor who managed it.

• Demonstrated hands-on experience in launching web push and measuring its effectiveness.

• Proficient in SQL to pull segments and verify data independently.

• A subscription business mindset: you think in terms of LTV/payer, payback periods, retention curves, and cohorts — not just opens and clicks.

• A history of generating measurable incremental revenue from CRM, ideally validated through holdout analysis.

• A proactive approach. We function as a small team; you'll need to execute faster than you plan.

🏝️ Benefits

• Clear authority and responsibility from day one. You will lead the function, not merely contribute.

• The economic impact is significant — even a 5-percentage-point increase in month-1 rebill can greatly affect the company's bottom line.

• Work directly with the CMO, CEO, and Growth PM. No intermediaries, no office politics.

• A market where your contributions are immediately visible to users searching for their next job — results you can directly experience.

• 38 Days Off.