CRM & Lifecycle Marketing Specialist – Growth Marketing

This is a fully remote position, open to applicants in California, +2 more states.

📋 Description

• Overseeing the advertiser lifecycle — creating and enhancing automated programs that transition users from registration to active spending, and re-engaging them when they become inactive.

• Ensuring CRM data integrity — Managing data flow from our data platform through Salesforce into HubSpot. You will be knowledgeable about each step of this process, aware of activities happening in Salesforce upstream, and capable of identifying and resolving issues at the source.

• Developing the automation framework — establishing recurring workflows, automating advertiser outreach and lead follow-up, and identifying opportunities to reduce manual effort.

• Measuring effectiveness — monitoring performance from start to finish, consistently conducting tests and making adjustments, and driving enhancements.

• Expanding CRM capabilities — extending CRM functionalities beyond email is part of our future strategy.

⛳️ Requirements

• 2–4 years of experience in lifecycle and CRM marketing.

• Familiarity with technology stack: Experience with HubSpot and Salesforce, and comfortability with the data layers that support both platforms.

• Proficient with large datasets.

• Knowledgeable about artificial intelligence.

• A self-motivated individual with strong problem-solving abilities.

• Demonstrated success in driving measurable improvements in activation, engagement, or retention.

🏝️ Benefits

• Health Insurance: Medical, Dental, Vision, Life, Disability

• Retirement Benefits: 401(k) Retirement Plan

• Paid Time Off: Unlimited Discretionary Time Off

• Paid Holidays: 10 paid holidays per year

• Paid Sick Leave: 80 hours per year

• Equity eligible