CRM & Lifecycle Marketing Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Map and sustain customer journeys across DTC, and B2B audiences when necessary.

• Recognize lifecycle opportunities and prioritize automation initiatives.

• Formulate communication strategies that enhance acquisition, engagement, retention, and reactivation.

• Create campaign briefs and designs, collaborating with content resources.

• Act as the primary owner of Klaviyo.

• Develop, launch, and manage email and SMS programs.

• Establish audience segmentation and trigger logic.

• Oversee customer data and behavioral triggers.

• Ensure lifecycle programs are operating effectively and delivering business value.

• Assist with business-to-business communication efforts for Book Blast and upcoming products.

• Construct and maintain customer and prospect segments.

• Craft personalized experiences based on customer behavior, engagement, lifecycle stage, and purchase history.

• Create testing roadmaps and experimentation plans.

• Monitor campaign and automation performance.

• Analyze customer behavior and engagement trends.

• Track lifecycle KPIs and offer recommendations.

⛳️ Requirements

• A minimum of 3 years of experience in lifecycle, CRM, retention, and email marketing.

• Extensive hands-on expertise with Klaviyo.

• Proven experience in building and optimizing automated email and SMS programs.

• Strong grasp of customer segmentation and personalization principles.

• An analytical mindset with a background in interpreting performance data.

🏝️ Benefits

• 401(k)

• Dental insurance

• Vision insurance

• Health insurance

• Flexible Spending Account/Health Savings Account

• Supplemental benefits (critical illness, accident, & hospital indemnity)

• Employee assistance program

• Internet stipend

• Company paid life insurance + buy-up option

• Company paid short-term & long-term disability insurance

• 13 paid holidays throughout the year

• Paid Time Off

• Paid Volunteer Time Off

• Work from home