CRM & Lifecycle Manager

This is a fully remote position, open to applicants in Turkey.

📋 Description

• Take ownership of lifecycle marketing initiatives for buyers and breeders spanning eight brands across seven markets.

• Craft customer journeys utilizing email, push notifications, in-app messages, and SMS platforms.

• Examine behavioral data to derive insights and create meaningful customer experiences.

• Streamline repetitive CRM tasks into scalable workflows through automation.

• Test AI-driven personalization techniques, content creation, and audience segmentation.

• Evaluate the outcomes of experiments and transition successful strategies into production.

• Develop reusable customer journeys and processes for expansion into additional markets.

• Collaborate with product, data, engineering, and marketing teams to enhance customer experience and infrastructure.

• Brief and oversee agencies and freelancers as necessary.

• Contribute to the evolution of the customer lifecycle marketing function.

⛳️ Requirements

• A minimum of 4 years of experience in CRM or lifecycle marketing.

• Proven track record of personally developed campaigns that influenced measurable metrics.

• Practical experience with Customer.io or similar platforms like Braze, Iterable, or Klaviyo.

• Proficient in segmentation logic, events, attributes, and the creation of branching journeys.

• Capability to correctly set up tests, critically assess results, and perform data sanity checks.

• Regular use of AI tools like Claude or ChatGPT for tasks including content creation, quality assurance, localization, and workflow automation.

• Fluency in English with strong writing skills suitable for customer communications.

• Ability to independently manage CRM as a solo contributor when required, including briefing and overseeing agencies and freelancers.

• Familiarity with HTML and Liquid for email template creation is preferred.

• Experience with SQL or working knowledge of data warehousing and product analytics is preferred.

• Knowledge of marketing automation beyond CRM, such as webhooks or n8n, is preferred.

• Experience with CRM platform migrations is preferred.

• Background in managing a two-sided or reputation-exposed marketplace is preferred.

• A hands-on builder mindset with the ability to work both independently and as part of a team.

• Availability to work within European time zones.

🏝️ Benefits

• Direct access to founders and country leads.

• Competitive salary package.

• Flexible working hours.

• Remote-first work arrangement throughout Europe.

• Access to a hub/office located in Stockholm.

• Opportunity for professional growth within a driven, high-achieving team.

• Collaborate with a diverse team of over 100 colleagues globally.

• Chance to directly influence strategy and assist more than 10 million individuals each month.

• Strong support from leading European investors.