CRM & Lifecycle Manager

This is a fully remote position, open to applicants in Lithuania.

📋 Description

• Take charge of lifecycle marketing for buyers and breeders across eight brands in seven different markets.

• Create customer journeys utilizing email, push notifications, in-app messages, and SMS.

• Analyze behavioral data to derive insights and craft relevant customer experiences.

• Transform manual CRM processes into scalable workflows through automation.

• Experiment with AI-driven personalization, content, and segmentation strategies.

• Assess experiments and implement successful initiatives into production.

• Develop reusable journeys and processes suitable for new markets.

• Collaborate with product, data, engineering, and marketing teams.

• Work alongside the Head of CLM on strategy, data-driven decisions, automation, and execution.

• Brief and manage agencies and freelancers as necessary.

⛳️ Requirements

• Minimum of 4 years of experience in CRM or lifecycle marketing.

• Proven track record of campaigns personally developed that achieved measurable results.

• Hands-on experience with Customer.io or similar platforms like Braze, Iterable, or Klaviyo.

• Proficient with segmentation logic, events, attributes, and branching customer journeys.

• Experience in setting up tests, critically analyzing results, and verifying data integrity.

• Daily use of AI tools such as Claude or ChatGPT for tasks like content creation, quality assurance, localization, and workflow automation.

• Excellent command of English, written to a customer-ready standard.

• Capability to manage CRM independently when necessary, including briefing and overseeing agencies and freelancers.

• Experience in marketplace, consumer applications, or e-commerce is highly preferred.

• Preferred: Proficiency in HTML and Liquid for email template creation.

• Preferred: Knowledge of SQL or experience with a data warehouse and product analytics.

• Preferred: Marketing automation experience beyond CRM, such as webhooks or n8n.

• Preferred: Experience with CRM platform migration.

• Preferred: Familiarity with two-sided or reputation-driven marketplaces.

🏝️ Benefits

• Direct access to founders and country leaders.

• Competitive salary package.

• Flexible working hours.

• Remote-first work environment across Europe.

• Access to the Stockholm headquarters when desired.

• Opportunity to make a direct impact on strategy and assist over 10 million people each month.

• Chance to grow within an ambitious, high-performing, and diverse team.

• Strong support from leading investors.