CRM Lead, CVM, Lifecycle, Retention Marketing

This is a fully remote position, open to applicants in Uruguay.

📋 Description

• Propel Reg→Purchase conversion through targeted post-quiz, paywall-abandonment, and onboarding sequences via email, SMS, and web push.

• Take ownership of first-purchase activation within the initial 7 days.

• Tailor renewal sequences based on plan tiers (1 / 3 / 6 month).

• Create pre-cancel intervention flows — pause offers, plan switches, and value reminders — utilizing captured cancellation reasons.

• Influence the month-1 rebill rate, the most critical metric in our subscription economics.

• Develop the reactivation strategy for the cancelled cohort — through email and SMS, customized by cancellation reason and tenure.

• Recover revenue from a currently dormant base due to deliverability challenges.

• Manage the CRM-driven pathway to add-on products (Resume Review, Resume Builder): timing, segmentation, messaging, and channel.

• Lead the transition from our current ESP to our selected omnichannel platform (Maestra is the preferred candidate; Customer.io is an alternative).

• Restore and uphold email domain reputation.

• Establish SMS as a primary channel — including compliance with US regulations (TCPA, A2P 10DLC).

• Set up web push and coordinate cross-channel flows (email → SMS → push cascades).

• Implement incremental measurement with holdouts on every flow. We aim for incremental revenue that is attributable and defensible, rather than mere activity reports.

⛳️ Requirements

• A minimum of 3 years managing CVM/lifecycle programs specifically in the US market. Experience with US b2c subscription is essential — understanding US deliverability, carriers, consumer behavior, and compliance is non-negotiable.

• Over 5 years of total experience in CRM/lifecycle/CVM, with at least one role where you owned the function end-to-end (not just execution).

• Hands-on experience with an enterprise omnichannel platform — Maestra is strongly preferred; relevant experience with Braze, Iterable, Customer.io, or Klaviyo is also considered.

• Practical experience in launching SMS as a marketing channel in the US (including TCPA, A2P 10DLC, and carrier compliance — not just "I worked with a vendor who handled it").

• Proven hands-on experience launching web push and assessing its impact.

• Proficient in SQL to extract your own segments and validate your own data.

• A strong orientation towards subscription business metrics: you think in terms of LTV/payer, payback periods, retention curves, and cohorts — rather than just opens and clicks.

• A history of generating measurable incremental revenue from CRM, ideally validated through holdout testing.

• A proactive mindset. As part of a small team, you’ll need to execute faster than you plan.

🏝️ Benefits

• Clear mandate and responsibility from the outset. You will own the function, not just contribute to it.

• The economics are highly impactful — even a 5-percentage-point increase in month-1 rebill significantly affects the company's bottom line.

• Collaborate directly with the CMO, CEO, and Growth PM. Experience a flat hierarchy with no politics.

• A market where your efforts are directly visible to users seeking their next job — outcomes you can genuinely feel.

• 38 Days Off.