CRM Lead

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Develop a CRM strategy within a cross-team environment, simultaneously integrating the product roadmap and CRM execution.

• Manage retention approaches for two different business models concurrently.

• Transition from mass campaigns to personalized behavioral scenarios that have a real impact on metrics.

• Build an end-to-end CRM/retention strategy — from activation and engagement to reactivation and win-back.

• Contribute to the formation of the CRM roadmap and prioritize actions based on business metrics.

• Design a segmentation, personalization, and behavioral-trigger logic system across all key lifecycle touchpoints.

• Launch hypotheses and A/B tests that enhance Retention Rate, LTV, ARPU, and reduce Churn.

• Foster team development: set direction, provide quality feedback, create growth plans, and cultivate a data-driven and experimental culture.

⛳️ Requirements

• You have 3+ years of experience in CRM, retention, or related fields and understand how lifecycle mechanics affect business metrics.

• You have built and launched multi-channel CRM lifecycle campaigns (email, push, SMS, in-app) — onboarding, activation, reactivation, win-back, VIP-flows.

• You are familiar with ESP/CRM platforms in practice: Braze, Klaviyo, Customer.io, OneSignal, SendGrid, or similar.

• You can segment by behavior and events, initiate behavioral and event-based triggers, and create dynamic content.

• You have conducted A/B tests from hypothesis to decision and can accurately interpret results — including control groups.

• You are knowledgeable about retention and monetization metrics: D1/D7/D30, DAU/MAU, Churn, LTV, ARPU — and understand how they interrelate in subscription or usage-based products.

• You work with analytical tools: Amplitude, Mixpanel, or similar.

• Your English is at a B2+ level — sufficient for communication in an international context and for understanding documentation.

• You resonate with the values of OBRIO — GREAT.

• AI is already a part of how you operate.

🏝️ Benefits

• Flexibility in work format — the option to work from the office in Kyiv, Lviv, Warsaw, or remotely, with support for comfortable conditions in three cities.

• A strong environment for growth — 75% of the team consists of Middle and Senior specialists, allowing for rapid advancement through challenging tasks and strong colleagues.

• Support for physical and mental well-being — participation in the OBRIO Wellness Club or coverage for individual sports activities and a Spiritual Allowance for your balance (see how this works for us).

• AI Workation — up to 5 working days per quarter dedicated entirely to creating scalable AI tools.

• Recovery time — 20 paid vacation days, unlimited sick leave, and the option for sabbatical leave. Achieving the best results requires feeling your best.

• Engagement in socially significant initiatives — participation in charitable projects, volunteering, and supporting mobilized colleagues and their families. One of our projects, OBRIO Innovation Space x KPI, was recently nominated for DOU Awards.

• Investment in your professional development — a dedicated budget for training, mentorship, and participation in leading Ukrainian and international conferences (IT Arena, DOU Days, Web Summit, TikTok & Meta Summits).

• Exciting collaborations — partnering with Ukrainian brands (SENS, Matcher, Syndicat, KURAZH) and providing stylish OBRIO merchandise not only on festive occasions.