CRM, CVM, Lifecycle, Retention Marketing Lead

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Enhance conversion from registration to purchase by implementing triggered post-quiz, paywall-abandonment, and onboarding sequences across email, SMS, and web push channels.

• Take responsibility for first-purchase activation during the initial 7 days.

• Tailor renewal sequences based on plan tiers (1 / 3 / 6 month).

• Develop pre-cancellation intervention strategies — including pause offers, plan-switch options, and value reminders — utilizing captured cancellation reasons.

• Influence the month-1 rebill rate, which is the most critical metric in our subscription economics.

• Create a reactivation engine targeting the cancelled cohort through email and SMS, personalized based on cancellation reasons and customer tenure.

• Recover revenue from a currently dormant base affected by deliverability challenges.

• Manage the CRM-driven approach for add-on products (Resume Review, Resume Builder): overseeing timing, segmentation, copy, and channel strategy.

• Lead the transition from our existing ESP to our selected omnichannel platform (currently considering Maestra; Customer.io as an alternative).

• Restore and maintain the email domain reputation.

• Establish SMS as a primary communication channel, ensuring compliance with US regulations (TCPA, A2P 10DLC).

• Implement web push notifications and coordinate cross-channel flows (email → SMS → push cascades).

• Execute incremental measurement strategies with holdouts for every flow.

⛳️ Requirements

• Minimum of 3 years of experience managing CVM/lifecycle programs specifically in the US market, focusing on US B2C subscriptions. This is non-negotiable due to the necessity of understanding US deliverability, carriers, consumer behavior, and compliance.

• At least 5 years of overall experience in CRM/lifecycle/CVM, with experience in owning the function end-to-end (not merely executing).

• Practical experience with an enterprise omnichannel platform, with Maestra strongly preferred; relevant experience with Braze, Iterable, Customer.io, or Klaviyo is also acceptable.

• Proven hands-on experience in launching SMS as a marketing channel within the US (including TCPA, A2P 10DLC, and carrier compliance — not just collaborating with a vendor).

• Demonstrated hands-on experience in launching web push and measuring its impact.

• Proficient in SQL for segmenting and validating data independently.

• A mindset oriented towards subscription business metrics: you think in terms of LTV/payer, payback periods, retention curves, and cohorts — rather than just opens and clicks.

• A history of generating measurable incremental revenue through CRM, ideally validated through holdout testing.

• A proactive approach is essential. We operate as a small team, requiring you to deliver results more quickly than you might plan.

🏝️ Benefits

• Clear mandate and ownership from the start. You will be the lead for this function, rather than just a contributor.

• The economic impact is significant — even a 5-percentage-point increase in month-1 rebill can meaningfully affect the company's bottom line.

• Collaborate directly with the CMO, CEO, and Growth PM. Enjoy a politics-free environment with no unnecessary layers.

• Work in a market where your contributions are directly visible to users seeking their next job — outcomes you can genuinely appreciate.

• Enjoy 38 days off.