CRM Executive

This is a fully remote position, open to applicants in California.

📋 Description

• Develop, schedule, and dispatch lifecycle campaigns through email, SMS, and various other channels.

• Configure customer journeys, audience segments, and messaging templates using Braze or a similar customer engagement platform.

• Oversee campaign timelines and keep stakeholders informed.

• Conduct end-to-end QA for campaigns, including content, links, segments, and rendering.

• Create and modify campaign copy in collaboration with internal teams.

• Collaborate with the Design team to produce campaign visuals.

• Assist the CRM Manager in implementing lifecycle strategies for designated verticals.

• Provide campaign recommendations aimed at increasing lifetime value, upselling, and cross-selling.

• Design and execute the test-and-learn roadmap.

• Extract campaign reports from the customer engagement platform and Tableau.

• Monitor KPIs and communicate results, insights, and performance adjustments.

⛳️ Requirements

• Minimum of 2 years of hands-on experience in lifecycle/CRM within a D2C or comparison business.

• Highly organized and detail-focused, with a proven history of delivering accurate work within deadlines.

• A self-starter and effective communicator who enjoys teamwork.

• Proficient with data and quick to adapt to new tools.

• Preferred: practical experience with Braze or a comparable customer engagement platform.

🏝️ Benefits

• Equal employment opportunities and a nondiscrimination policy.

• Compensation and training covered under the employment policy.