CRM, CVM, Lifecycle, Retention Marketing Lead

This is a fully remote position, open to applicants in Romania.

📋 Description

• Drive conversion from registration to purchase through targeted post-quiz, paywall-abandonment, and onboarding sequences utilizing email, SMS, and web push notifications.

• Take ownership of first-purchase activation within the initial 7 days.

• Tailor renewal sequences based on plan tier (1 / 3 / 6 month).

• Develop pre-cancellation intervention flows — including pause offers, plan-switching, and value reminders — based on captured cancellation reasons.

• Influence the month-1 rebill rate, which is the most critical metric in our subscription economics.

• Create a reactivation strategy for the cancelled cohort — utilizing email and SMS, tailored by cancellation reason and customer tenure.

• Manage the CRM-driven approach to add-on products (Resume Review, Resume Builder): including timing, segmentation, messaging, and channel selection.

• Lead the transition from our current Email Service Provider (ESP) to our selected omnichannel platform.

• Recover and uphold the reputation of our email domain.

• Establish SMS as a primary communication channel — ensuring compliance with US regulations.

• Implement web push notifications and coordinate cross-channel flows (email → SMS → push cascades).

• Execute incremental measurement with holdouts for every flow.

⛳️ Requirements

• 3+ years of experience managing Customer Value Management (CVM) or lifecycle programs specifically in the US market, focusing on US B2C subscriptions. This is non-negotiable due to the importance of US deliverability, carriers, consumer behavior, and compliance.

• 5+ years of overall experience in CRM/lifecycle/CVM, with at least one role managing the function end-to-end (not merely executing tasks).

• Practical experience with an enterprise omnichannel platform — Maestra is strongly preferred; experience with Braze, Iterable, Customer.io, or Klaviyo is also relevant.

• Genuine, hands-on experience in launching SMS as a marketing channel in the US (knowledge of TCPA, A2P 10DLC, carrier compliance is essential — not just "I worked with a vendor who managed it").

• Real, hands-on experience in launching web push notifications and measuring their impact.

• Proficient in SQL to create your own segments and validate your own data.

• A subscription-business mindset: you think in terms of LTV/payer, payback periods, retention curves, and cohorts — rather than focusing solely on opens and clicks.

• A proven record of generating measurable incremental revenue from CRM efforts, ideally validated through holdout testing.

• A proactive approach to action. We operate as a small team; you'll need to execute faster than you plan.

🏝️ Benefits

• Clear mandate and ownership from the start. You will be the function, not just a contributor.

• The economics are highly optimized — even a 5-percentage-point increase in month-1 rebill has a substantial impact on the company's bottom line.

• Direct collaboration with the CMO, CEO, and Growth PM. Zero layers, no office politics.

• A market where your efforts are directly visible to users searching for their next job — outcomes you can truly feel.

• 38 days off.