CRM, CVM, Lifecycle, Retention Marketing Lead

This is a fully remote position, open to applicants in Poland.

📋 Description

• Enhance Reg→Purchase conversion through triggered sequences for post-quiz, paywall abandonment, and onboarding across email, SMS, and web push.

• Manage first-purchase activation within the initial 7 days.

• Tailor renewal sequences based on plan tier (1 / 3 / 6 month).

• Develop pre-cancel intervention flows — including pause offers, plan-switching, and value reminders — utilizing captured cancellation reasons.

• Influence the month-1 rebill rate, which is the most impactful metric in our subscription economics.

• Create a reactivation engine targeting the cancelled cohort — using email and SMS, personalized according to cancellation reason and tenure.

• Recover revenue from a currently inactive base due to deliverability challenges.

• Oversee the CRM-driven approach to add-on products (Resume Review, Resume Builder): including timing, segmentation, messaging, and channels.

• Lead the transition from our existing ESP to our selected omnichannel platform (Maestra is the current candidate; Customer.io is an alternative).

• Recover and uphold the email domain's reputation.

• Establish SMS as a primary channel — ensuring compliance with US regulations (TCPA, A2P 10DLC).

• Set up web push notifications and coordinate cross-channel flows (email → SMS → push cascades).

• Implement incremental measurement with holdouts for every flow. Our focus is on generating incremental revenue that is attributable and defensible.

⛳️ Requirements

• A minimum of 3 years managing CVM/lifecycle programs specifically in the US market, with a focus on US b2c subscriptions. This is non-negotiable — knowledge of US deliverability, carriers, consumer behavior, and compliance is essential.

• Over 5 years of total experience in CRM/lifecycle/CVM, including at least one role where you owned the function end-to-end (not just execution).

• Practical experience with an enterprise omnichannel platform — Maestra is strongly preferred; experience with Braze, Iterable, Customer.io, or Klaviyo is also relevant.

• Direct, hands-on experience in launching SMS as a marketing channel in the US (including TCPA, A2P 10DLC, carrier compliance — not merely "I worked with a vendor who handled it").

• Real, hands-on experience in launching web push notifications and measuring their impact.

• Proficient in SQL to extract your own segments and validate data independently.

• A subscription-business mindset: you think in terms of LTV/payer, payback periods, retention curves, and cohorts — not just opens and clicks.

• A proven record of generating measurable incremental revenue from CRM, ideally validated through holdout testing.

• A proactive approach to tasks. We operate as a small team; you'll need to deliver results faster than planned.

🏝️ Benefits

• Clear mandate and ownership from the outset. You will be the function, not just a contributor.

• The economics are highly leveraged — even a 5-percentage-point increase in month-1 rebill significantly impacts the company's bottom line.

• Direct collaboration with the CMO, CEO, and Growth PM. No hierarchical barriers or politics.

• A market where your contributions are directly visible to users seeking their next job — outcomes that you can truly appreciate.

• 38 Days Off.