CRM, CVM, Lifecycle, Retention Marketing Lead

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Drive conversion from registration to purchase through automated post-quiz, paywall abandonment, and onboarding sequences across email, SMS, and web push notifications.

• Take ownership of first-purchase activation within the initial 7 days.

• Tailor renewal sequences based on plan tier (1 / 3 / 6 month).

• Develop pre-cancellation intervention strategies — such as pause offers, plan switches, and value reminders — utilizing the reasons captured for cancellation.

• Influence the month-1 rebill rate, which is the most critical metric in our subscription economics.

• Create a reactivation engine for the canceled cohort through email and SMS, personalized according to cancel reasons and tenure.

• Recover revenue from a currently dormant customer base due to deliverability challenges.

• Manage the CRM-driven pathway for add-on products (Resume Review, Resume Builder): overseeing timing, segmentation, copy, and channel selection.

• Lead the transition from our existing email service provider to our selected omnichannel platform (with Maestra as the preferred choice, and Customer.io as an alternative).

• Recover and sustain the reputation of our email domain.

• Establish SMS as a primary communication channel, ensuring compliance with US regulations (TCPA, A2P 10DLC).

• Set up web push notifications and coordinate cross-channel flows (email → SMS → push cascades).

• Implement incremental measurement with holdouts for every flow. Our goal is not just activity reports, but rather incremental revenue that is attributable and defensible.

⛳️ Requirements

• A minimum of 3 years of experience managing CVM/lifecycle programs specifically within the US market, focusing on US b2c subscriptions. This is non-negotiable — knowledge of US deliverability, carriers, consumer behavior, and compliance is essential.

• Over 5 years of overall experience in CRM/lifecycle/CVM, including at least one role where you owned the function end-to-end (not merely executing tasks).

• Practical experience with an enterprise omnichannel platform — Maestra is strongly preferred; familiarity with Braze, Iterable, Customer.io, or Klaviyo is also relevant.

• Proven, hands-on experience in launching SMS as a marketing channel in the US (including compliance with TCPA, A2P 10DLC, and carrier regulations — not just involvement with a vendor).

• Substantial, hands-on experience in launching web push notifications and assessing their performance impact.

• Proficient in SQL to extract your own segments and validate your data independently.

• A subscription-business mindset: you focus on LTV/payer, payback periods, retention curves, and cohorts — rather than just opens and clicks.

• A demonstrated history of generating measurable incremental revenue from CRM efforts, ideally validated through holdout testing.

• A proactive approach to action. Given our small team, you'll need to execute faster than you plan.

🏝️ Benefits

• Clear authority and ownership from the outset. You will be the key function, not just a contributor.

• The financial dynamics are highly leveraged — even a 5-percentage-point increase in month-1 rebilling significantly impacts the company's bottom line.

• Direct collaboration with the CMO, CEO, and Growth PM. No bureaucratic layers or politics.

• A market where your contributions are visibly impactful to users searching for their next job — outcomes you can directly feel.

• Compensation ranging from $4,000 to $7,000 per month, plus 38 days off.