CRM, CVM, Lifecycle, Retention Marketing Lead

This is a fully remote position, open to applicants in France.

📋 Description

• Propel Reg→Purchase conversion through automated post-quiz, paywall-abandonment, and onboarding sequences via email, SMS, and web push.

• Take charge of first-purchase activation within the initial 7 days.

• Tailor renewal sequences according to plan tiers (1 / 3 / 6 months).

• Develop pre-cancellation intervention strategies — including pause offers, plan-switching, and value reminders — based on captured cancellation reasons.

• Influence the month-1 rebill rate, the most critical metric in our subscription model.

• Establish a reactivation engine for the cancelled cohort — utilizing email and SMS, and personalizing based on cancellation reasons and customer tenure.

• Recover revenue from a currently inactive base due to deliverability challenges.

• Manage the CRM-driven approach for add-on products (Resume Review, Resume Builder): including timing, segmentation, messaging, and channel strategy.

• Lead the transition from our existing ESP to our selected omnichannel platform (Maestra is the preferred choice; Customer.io is an alternative).

• Protect and enhance email domain reputation.

• Elevate SMS to a primary communication channel — ensuring compliance with US regulations (TCPA, A2P 10DLC).

• Establish web push notifications and coordinate cross-channel flows (email → SMS → push sequences).

• Implement incremental measurement with holdouts for every flow. Our goal is not just activity reports — we seek measurable, attributable, and defensible incremental revenue.

⛳️ Requirements

• A minimum of 3 years experience managing CVM/lifecycle programs specifically in the US market, focusing on US b2c subscriptions. This is non-negotiable — understanding US deliverability, carriers, consumer behavior, and compliance is essential.

• At least 5 years of experience in CRM/lifecycle/CVM, with previous responsibility for the function end-to-end (not merely execution).

• Practical experience with an enterprise omnichannel platform — Maestra is strongly preferred; relevant alternatives include Braze, Iterable, Customer.io, or Klaviyo.

• Genuine, hands-on experience in launching SMS as a marketing channel in the US (including TCPA, A2P 10DLC, and carrier compliance — not merely "I worked with a vendor who managed it").

• Direct, hands-on experience in launching web push and quantifying its impact.

• Proficient in SQL to extract your own segments and validate data independently.

• A subscription-business mindset: you think in terms of LTV/payer, payback periods, retention curves, and cohorts — rather than just opens and clicks.

• A proven track record of generating measurable incremental revenue from CRM, ideally validated through holdout studies.

• A proactive approach. We operate as a small team; you'll need to deliver results faster than you plan.

• Nice to Have: Experience in transitioning away from a compromised email domain.

• Nice to Have: Background in job search, career services, HR-tech, or related consumer subscription fields (such as EdTech, FinTech, dating, streaming).

• Nice to Have: Familiarity with iMessage Business / RCS.

• Nice to Have: Proficiency in communication (fluent in English and Russian).

🏝️ Benefits

• Clear authority and ownership from day one. You will lead the function, rather than merely contributing to it.

• The economic impact is significant — even a 5-percentage-point increase in month-1 rebilling has a substantial effect on the company's profitability.

• Direct collaboration with the CMO, CEO, and Growth PM. No bureaucratic layers, no office politics.

• A role where your contributions are directly observable by users searching for their next job — outcomes that are tangible.

• 38 Days Off.