CRM, CVM, Lifecycle, Retention Marketing Lead

This is a fully remote position, open to applicants in Armenia.

📋 Description

• Drive conversion from registration to purchase through automated post-quiz, paywall-abandonment, and onboarding sequences via email, SMS, and web push notifications.

• Take charge of first-purchase activation within the initial 7 days.

• Tailor renewal sequences according to plan tier (1 / 3 / 6 months).

• Develop pre-cancellation intervention strategies — including pause offers, plan-switch options, and value reminders — based on gathered cancellation reasons.

• Influence the month-1 rebill rate, the most impactful metric in our subscription economics.

• Create a reactivation mechanism for the canceled cohort — utilizing email and SMS, personalized according to cancellation reason and tenure.

• Retrieve revenue from a currently inactive base due to deliverability challenges.

• Manage the CRM-driven pathway for add-on products (Resume Review, Resume Builder): overseeing timing, segmentation, copywriting, and channels.

• Lead the transition from our existing email service provider to our selected omnichannel platform (with Maestra as the current candidate, and Customer.io as an alternative).

• Recover and sustain the reputation of our email domain.

• Establish SMS as a primary channel, ensuring compliance with US regulations (TCPA, A2P 10DLC).

• Set up web push notifications and coordinate cross-channel flows (email → SMS → push sequences).

• Implement incremental measurement with holdouts on every flow. Our goal isn't merely to generate activity reports — we aim for measurable incremental revenue that is both attributable and defensible.

⛳️ Requirements

• Minimum of 3 years experience managing Customer Value Management (CVM)/lifecycle programs specifically within the US market. This includes US b2c subscription knowledge, which is non-negotiable — encompassing US deliverability, US carriers, US consumer behavior, and US compliance.

• At least 5 years of overall experience in CRM/lifecycle/CVM, with a minimum of one role overseeing the function from start to finish (not just executing tasks).

• Practical experience working with an enterprise omnichannel platform — Maestra is strongly preferred; alternatives like Braze, Iterable, Customer.io, or Klaviyo are also relevant.

• Proven, hands-on experience in launching SMS as a marketing channel in the US, including knowledge of TCPA, A2P 10DLC, and carrier compliance — not merely "I collaborated with a vendor who managed it."

• Demonstrable experience in launching web push notifications and assessing their impact.

• Proficient in SQL to pull your own segments and verify your data.

• A subscription-business mindset: you think in terms of LTV/payer, payback period, retention curves, and cohorts — rather than just opens and clicks.

• A record of generating measurable incremental revenue from CRM efforts, ideally validated through holdout methodologies.

• A proactive approach. Our team operates in a small setting; you'll need to execute tasks more quickly than you plan.

🏝️ Benefits

• Clear authority and ownership from the outset. You will lead the function, rather than just contributing to it.

• The economics are highly beneficial — even a 5-percentage-point increase in month-1 rebill can significantly impact the company's bottom line.

• Direct collaboration with the CMO, CEO, and Growth PM. No bureaucratic layers or politics.

• A market where your efforts are directly visible to users seeking their next job — outcomes that you can truly appreciate.

• 38 days off.