CRM, CVM, Lifecycle Marketing Lead

This is a fully remote position, open to applicants in Germany.

📋 Description

• Enhance the conversion from registration to purchase through automated sequences for post-quiz engagement, paywall abandonment, and onboarding across email, SMS, and web push notifications.

• Manage first-purchase activation within the initial 7 days.

• Tailor renewal sequences based on plan tiers (1 / 3 / 6 months).

• Create intervention flows for pre-cancellation, including pause offers, plan-switch options, and value reminders, utilizing the captured reasons for cancellation.

• Improve the month-1 rebill rate, which is the primary metric influencing our subscription economics.

• Develop a reactivation strategy for the cancelled cohort through email and SMS, personalized according to cancellation reasons and user tenure.

• Recover revenue from a currently dormant user base affected by deliverability challenges.

• Oversee the CRM-driven approach for add-on products (Resume Review, Resume Builder), focusing on timing, segmentation, copy, and communication channels.

• Lead the transition from our existing Email Service Provider (ESP) to our selected omnichannel platform (Maestra is the preferred option; Customer.io is an alternative).

• Maintain and enhance the reputation of our email domain.

• Establish SMS as a premier channel, ensuring compliance with US regulations (TCPA, A2P 10DLC).

• Implement web push notifications and manage cross-channel workflows (email → SMS → push cascades).

• Conduct incremental measurement with holdouts for every flow. Our goal is not merely activity reports but to achieve incremental, attributable, and defensible revenue growth.

⛳️ Requirements

• A minimum of 3 years of experience managing CVM/lifecycle programs specifically in the US market, focusing on B2C subscriptions. This is non-negotiable — familiarity with US deliverability, carriers, consumer behavior, and compliance is essential.

• Over 5 years of total experience in CRM/lifecycle/CVM, with at least one role involving end-to-end ownership of the function rather than just execution.

• Practical experience with an enterprise omnichannel platform — Maestra is preferred; relevant experience with Braze, Iterable, Customer.io, or Klaviyo will also be considered.

• Proven hands-on experience in launching SMS as a marketing channel in the US, including understanding TCPA, A2P 10DLC, and carrier compliance — must have direct involvement rather than relying on vendors.

• Demonstrated hands-on experience in launching web push notifications and measuring their impact.

• Proficient in SQL for segment creation and data validation.

• An orientation towards subscription business metrics: you focus on LTV/payer, payback periods, retention curves, and cohorts rather than just opens and clicks.

• A history of generating measurable incremental revenue through CRM efforts, ideally validated via holdout studies.

• A proactive approach to work. As part of a small team, you will need to execute faster than your planning allows.

🏝️ Benefits

• Clear mandate and ownership from the outset. You will be the primary driver of this function, not just a contributor.

• The business model is highly leveraged — even a 5-percentage-point increase in month-1 rebill significantly impacts the company's bottom line.

• Direct collaboration with the CMO, CEO, and Growth PM, without bureaucratic layers or politics.

• A role where your contributions are directly visible to users seeking their next job — outcomes that you can genuinely appreciate.

• 38 Days Off.