CRM and Email Marketing Specialist

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Assist the marketing team with email marketing initiatives, customer journeys, CRM workflows, and social media postings.

• Develop and oversee Customer Journeys within Microsoft Dynamics 365, incorporating Power Automate workflows and automation techniques.

• Design lead nurturing workflows, establish audience segmentation criteria, and implement automated email campaigns.

• Track campaign KPIs, evaluate performance metrics, and suggest strategies for optimization.

• Create and launch email marketing campaigns in Microsoft Dynamics that align with the previously established customer journeys.

• Aid in the formulation of monthly content calendars in partnership with the marketing team.

• Plan, publish, and oversee social media content across four distinct brands.

• Generate basic monthly performance reports, encompassing engagement rates, interactions, and CTR analysis.

⛳️ Requirements

• Proficient English communication skills, both written and verbal.

• Located in Colombia.

• Familiarity with email marketing platforms and CRM systems.

• Understanding of customer journeys, audience segmentation, and marketing automation processes.

• Experience with tools such as Microsoft Dynamics, Power Automate, HubSpot, Mailchimp, ActiveCampaign, or comparable platforms.

• Excellent organizational abilities and keen attention to detail.

• Capability to handle multiple tasks and meet deadlines in a dynamic environment.

• Knowledge of social media management and performance reporting metrics.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and training.

• Flexible working hours and the possibility of remote work.

• Collaborative and supportive team environment.