
CRM and Email Marketing Specialist
Posted May 23

Posted May 23
This is a fully remote position, open to applicants in Colombia.
• Assist the marketing team with email marketing initiatives, customer journeys, CRM workflows, and social media postings.
• Develop and oversee Customer Journeys within Microsoft Dynamics 365, incorporating Power Automate workflows and automation techniques.
• Design lead nurturing workflows, establish audience segmentation criteria, and implement automated email campaigns.
• Track campaign KPIs, evaluate performance metrics, and suggest strategies for optimization.
• Create and launch email marketing campaigns in Microsoft Dynamics that align with the previously established customer journeys.
• Aid in the formulation of monthly content calendars in partnership with the marketing team.
• Plan, publish, and oversee social media content across four distinct brands.
• Generate basic monthly performance reports, encompassing engagement rates, interactions, and CTR analysis.
• Proficient English communication skills, both written and verbal.
• Located in Colombia.
• Familiarity with email marketing platforms and CRM systems.
• Understanding of customer journeys, audience segmentation, and marketing automation processes.
• Experience with tools such as Microsoft Dynamics, Power Automate, HubSpot, Mailchimp, ActiveCampaign, or comparable platforms.
• Excellent organizational abilities and keen attention to detail.
• Capability to handle multiple tasks and meet deadlines in a dynamic environment.
• Knowledge of social media management and performance reporting metrics.
• Competitive salary and performance-based bonuses.
• Opportunities for professional development and training.
• Flexible working hours and the possibility of remote work.
• Collaborative and supportive team environment.
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