CRM Analyst

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Enhance the mapping of the customer journey with an emphasis on acquisition.

• Develop and automate strategies for relationship building and new customer acquisition across various channels (WhatsApp, Email, Push, and Web Push).

• Regularly track area metrics and KPIs (being data-driven and having a passion for data is crucial!).

• Streamline workflows and processes for CRM channels (Email and WhatsApp).

• Design multichannel campaigns and initiatives aimed at customer acquisition (push, web push, email, and WhatsApp), ensuring alignment with brand principles and collaboration with other Marketing teams.

• Execute A/B tests.

• Produce reports to guarantee data optimization, pinpoint opportunities for enhancement, and deliver business insights.

⛳️ Requirements

• Practical experience with Email and WhatsApp strategies.

• Solid understanding of CRM concepts, operations, and metrics (Email and WhatsApp) with a focus on acquisition.

• Expertise in audience segmentation and behavioral analysis.

• Capability to convert analytical and strategic insights into actionable implementations and operational enhancements.

• Proficient in developing and managing tests, communication flows, and multichannel CRM campaigns.

• Skilled in organizing, requesting, and interpreting data (campaigns and journeys).

• Familiarity with Artificial Intelligence tools utilized in CRM.

• Strong grasp of copywriting principles and their applications.

• Good knowledge of best practices concerning deliverability, domains, and IPs.

• Excellent communication abilities.

• Effective time management and prioritization skills.

• Familiarity with Google Analytics.

• Interest in the B2C market.

• Bachelor’s degree and/or specialization in Marketing, Advertising, or Business Administration.

• Preferred qualifications include:

• Experience with ActiveCampaign.

• Experience managing WhatsApp campaigns.

• Advanced Excel skills.

🏝️ Benefits

• Queima offers a Flash card for meal/food expenses.

• We provide co-pay health and dental plans without any monthly fees.

• Remote work allowance is available.

• For residents of Belo Horizonte (BH), we have a wonderful and cozy office.

• Profit-sharing program (PLR) is included.

• Extended paternity leave for expectant fathers.

• Childcare assistance is offered.

• Financial support for English or Spanish lessons is available.

• Access to our comprehensive fitness, health, and wellness platform, as well as Smart Fit gyms throughout Brazil.

• A relaxed and encouraging work environment.

• Performance cycles and an exclusive learning and development platform, Queima Academy.

• No dress code policy.

• Employee referral programs are in place.