Creative Strategist – Health & Wellness E-commerce

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Formulate innovative strategies for Meta, TikTok, and various paid social media platforms.

• Conduct research on customers, competitors, trends, challenges, and purchasing motivations.

• Develop concepts, hooks, messaging strategies, scripts, and storyboards.

• Prepare comprehensive briefs for video editors, designers, and user-generated content creators.

• Construct and oversee organized creative testing plans.

• Analyze key metrics such as CTR, CPA, CVR, ROAS, and video retention rates.

• Identify effective advertisements and create new iterations to enhance performance.

• Collaborate closely with media buyers and the creative production team.

• Organize creative tests, document results, and extract key insights.

• Ensure all messaging adheres to brand and advertising standards.

⛳️ Requirements

• Demonstrated experience as a Creative Strategist for direct-to-consumer e-commerce brands.

• In-depth understanding of direct-response advertising and performance-driven creative.

• Experience in crafting paid social creatives for Meta and TikTok.

• Capability to transform research and performance analytics into actionable ideas.

• Proficient in writing hooks, scripts, ad copy, and creative briefs.

• Familiarity with user-generated content, testimonials, problem-solution advertisements, product demonstrations, and educational formats.

• Knowledgeable about e-commerce sales funnels and customer acquisition strategies.

• Strong analytical, communication, and organizational abilities.

• A portfolio or examples of advertisements that achieved measurable outcomes.

• Experience in women's health, wellness, supplements, beauty, or personal care sectors.

• Proficiency with Shopify and subscription-based business models.

• Familiarity with creative research and analytics tools.

• Understanding of health and wellness advertising regulations.

🏝️ Benefits

• Competitive salary (USD)

• Work From Home

• Flexible hours