Creative Strategist – DTC Ecommerce

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Create **creative briefs and advertising concepts** for video and design teams

• Craft and enhance **high-impact ad copy** informed by buyer persona analytics

• Oversee **video production**, including B-roll selection and script enhancements

• Serve as the **strategic leader** for the creative team, offering clear guidance and insights

• Experiment, validate, and refine ad concepts (e.g., knee joint, finger joint, hip joint)

• Persistently improve creatives based on **performance data and insights**

⛳️ Requirements

• Proficient **copywriting abilities** for direct response advertisements

• Deep understanding of **buyer psychology and personas**

• Strong foundation in **media buying and advertisement performance metrics**

• Background in **directing video production** and structuring content

• Capability to develop and lead **static ad concepts**

• Highly **data-driven approach** (making decisions based on performance rather than personal preference)

🏝️ Benefits

• Remote working opportunity for a US-based company

• Access to emerging technology & trends

• Competitive salary

• Performance bonus