Creative Performance Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the creative brainstorming and campaign creation process across platforms such as Meta, TikTok, YouTube, Snapchat, and Pinterest — managing the concept from initial brief to final execution.

• Establish and maintain the Comfrt creative voice across both paid and organic channels, ensuring every asset is cohesive, intentional, and aligned with the brand.

• Create engaging creative briefs that effectively convey brand strategy, product narratives, and cultural moments into captivating content that captures attention.

• Collaborate with designers, videographers, and UGC creators to swiftly bring concepts to fruition while maintaining creative integrity.

• Lead the creative efforts for new product launches, brand partnerships, seasonal campaigns, and consistent content.

• Remain deeply connected to cultural trends — monitoring trends, platform behaviors, and the visual language that resonates with our audience.

• Utilize performance metrics (CTR, hook rate, engagement, ROAS) to guide creative revisions — rather than dictate them.

• Investigate AI and innovative creative tools to broaden possibilities, expedite production, and unveil new storytelling formats.

⛳️ Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field.

• Over 5 years of experience in creative strategy or brand creative, with a proven history of conceptualizing and delivering campaigns that connect — across various channels and at scale.

• A portfolio showcasing strong conceptual thinking, visual diversity, and effective brand storytelling.

• In-depth understanding of social-first content and platform culture — you can distinguish between what feels authentic and what feels contrived.

• Familiarity with AI tools, marketing technologies, analytics platforms, and social media insights.

• An analytical mindset with the capability to convert data into actionable insights.

• A proactive individual with the ability to work efficiently and solve problems collaboratively across functions.

• Proficient in advertising principles, with a solid grasp of how creative storytelling aligns with performance metrics.

• Experience in a high-growth ecommerce environment is preferred.

• A curious nature with an interest in understanding what drives success for high-growth DTC brands.

🏝️ Benefits

• Generous paid time off.

• Company-covered health insurance.

• 5% 401k match.

• Discounts on all Comfrt products.