Creative Strategist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take charge of the creative strategy for paid social media campaigns on platforms such as Meta, TikTok, and YouTube, ensuring a continuous flow of innovative angles and hooks each week.

• Stay updated on new social media formats, popular organic hooks, and changes in ad platforms to consistently enhance our creative approach.

• Craft compelling ad copy, video scripts, and text overlays based on established customer frameworks, awareness levels, pain points, and key motivations.

• Examine platform metrics including hook rates, hold rates, CTR, and CPA to identify areas where ads underperform, translating these findings into concise briefs for our design team.

• Identify, brief, and oversee native content creators, guaranteeing they produce authentic, platform-specific videos that align with our strategic objectives.

• Organize and conduct structured weekly creative testing sprints to validate specific hypotheses across various formats, hooks, and visual styles.

⛳️ Requirements

• A minimum of 2 years of hands-on experience in driving measurable growth in paid acquisition, preferably in the B2B SaaS, technology, or fitness sectors.

• Outstanding writing abilities with a proven track record of crafting hooks and angles that capture users' attention and encourage clicks.

• Strong proficiency in analyzing paid media data to assess creative effectiveness and quickly inform subsequent testing concepts.

• A history of producing clear, visual briefs that motion designers or video editors can execute effectively with minimal back-and-forth.

• A keen interest in leveraging modern AI tools to enhance research, generate copy variations, and streamline creative ideation processes.

🏝️ Benefits

• Remote work

• Professional development opportunities