Creative Marketing Manager

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Develop content hypotheses for paid acquisition across Meta, Google, and TikTok.

• Establish and maintain a content testing process that integrates insights from data and design briefs.

• Monitor content performance and prevent its "burnout."

• Brief the internal design team and external creators for hypothesis testing.

• Scale the best solutions across various markets and audience segments.

• Build AI-driven content processes to reduce routine tasks.

• Collaborate with the paid traffic team to create engagement tactics tailored to specific channels, markets, or user segments.

• Conduct competitive analysis, breaking down ad creatives into elements and identifying best practices.

• Work closely with specialists in performance marketing, user acquisition, design, and analytics to achieve business outcomes.

⛳️ Requirements

• At least 2 years of experience in content creation (digital, SMM) for mobile or web products across multiple geographies.

• Understanding of advertising platform requirements (Meta Ads, TikTok Ads, Google Ads).

• Experience in ad copywriting.

• Experience experimenting with AI tools (Sora, NanoBanana, ElevenLabs, HeyGen, n8n, etc.).

• Analytical thinking and understanding of the impact on performance marketing metrics (CAC, ER, CTR, CPM).

• Curiosity for new ideas and approaches.

• Ability to decompose ideas into testable elements.

• Self-motivation and the capability to take responsibility for tasks and projects.

• Ambition to influence a global product and brand in 66 countries.

• English proficiency at B2+ level.

• Comfortable working in cross-functional teams and quickly switching between contexts.

🏝️ Benefits

• Comprehensive medical insurance (after 3 months of employment).

• Financial support for medical expenses for colleagues abroad.

• Compensation for consultations with wellbeing service psychologists or 50% reimbursement of specialist services.

• 24 working days of annual paid vacation + 6 days for recharge.

• 20 paid sick days + 4 days without medical confirmation.

• 6 fixed additional days off for public holidays.

• Budget for personal and professional development.