Creative Director

This is a fully remote position, open to applicants in Sri Lanka.

📋 Description

• Direct the copywriting, graphic design, and video editing teams as a cohesive creative unit.

• Offer creative guidance, actionable feedback, and prioritize workloads.

• Create efficient production workflows, address creative bottlenecks, and guarantee timely asset delivery.

• Evaluate creative outputs for visual quality, narrative relevance, and brand consistency.

• Generate high-converting creative ideas for paid advertising and organic social media channels.

• Convert marketing goals into actionable creative briefs for static, motion, and video assets.

• Analyze creative success rates and refine effective campaign concepts.

• Utilize AI tools for brainstorming, storyboarding, and quick content repurposing.

• Hands-on creation and production of organic social content while managing a weekly content calendar.

• Oversee short-form content production for platforms like TikTok and Instagram Reels.

• Adapt footage and user-generated content into both organic and paid advertising materials.

• Assess organic reach, engagement, and advertising performance metrics to enhance creative success rates.

• Supervise innovative performance advertising creative across paid channels.

• Collaborate with copywriters, designers, video editors, and digital stakeholders.

• Organize, plan, and direct practical monthly photo and video shoots within budget constraints.

• Optimize the use of reusable footage from minimal production shoots.

• Manage the monthly creative production budget, tracking costs per asset and optimizing resource allocation.

• Keep an organized, on-brand library of creative assets.

• Report to the Chief Marketing Officer while partnering with the VP of Digital, performance marketing leads, and affiliate stakeholders.

• Lead a multidisciplinary creative pod that includes a Senior Copywriter, Senior Graphic Designer, and Video Editor.

⛳️ Requirements

• Demonstrated experience leading small, fast-moving creative teams (in-house or DTC brand experience preferred).

• Practical experience with short-form social content, including TikTok and Instagram Reels.

• Direct experience in paid social advertising.

• Experience in the DTC beauty or personal-care industry is highly desirable.

• Proficiency in visual design and video editing software, such as Adobe Creative Suite, Figma, and frame-accurate review tools.

• Familiarity with social platforms and asset management systems.

• Comfortable using AI tools for brainstorming and storyboarding.

• Ability to analyze creative success rates, CPC/CPA metrics, and engagement data.

• Strong production management abilities, including establishing high-volume content workflows and managing tight shoot budgets.

• A player-coach mindset with high operational agency, speed, and resourcefulness.

• Capacity to work collaboratively with individuals from diverse backgrounds.

• Expected to work a split shift with some overlap with the client’s time zone.

• Required to attend in-person training programs during the initial 3.5 weeks.

🏝️ Benefits

• In-person training programs during the initial 3.5 weeks.

• Benefits and compensation details provided during the offer process.