Creative Director

This is a fully remote position, open to applicants in United States.

📋 Description

• Establish Matchnode’s creative vision for digital health advertising and marketing.

• Lead the creative team and set standards for ideation, writing, and execution across various accounts.

• Simplify complex health services into clear and empathetic messaging.

• Take ownership of creative strategy for paid social media and other paid channels.

• Integrate cultural moments, platform changes, and industry trends into creative work.

• Transform audience insights, funnel data, and competitive gaps into effective campaign platforms.

• Manage the creative roadmap in collaboration with Paid Media.

• Develop successful ideas for landing pages and conversion assets.

• Foster a culture that connects creative efforts to measurable outcomes.

• Write and revise headlines, hooks, scripts, and landing page content as necessary.

• Direct a variety of creative formats, including static, carousel, motion, short-form video, user-generated content, clinician explainers, demos, and patient stories.

• Collaborate with Paid Media and Analytics to implement structured creative testing.

• Review performance metrics at the concept, message, format, and asset levels.

• Convert test results into actionable recommendations and document insights.

• Monitor creative fatigue and maintain a pipeline of innovative concepts and variations.

• Lead creative discovery sessions, concept presentations, and performance evaluations with clients.

• Collaborate with account management and Paid Media on strategic recommendations, quality, and delivery timelines.

• Mentor internal creatives and external partners.

• Oversee the briefing process, creative workflow, feedback, approvals, workload management, and production schedules.

• Utilize AI and automation for research synthesis, ideation, variations, and production where appropriate.

• Assist in new business development and account growth through innovative concepts, case studies, and creative recommendations.

• Aid leadership in scoping and pricing creative projects realistically.

⛳️ Requirements

• No specific educational qualifications or minimum years of experience required.

• Experience in leading creative direction and teams is implied through the role's responsibilities, though no explicit minimum is outlined.

• Proficiency in developing creative strategies for paid social media channels, including Meta, Instagram, TikTok, and YouTube.

• Capability to write and edit headlines, hooks, scripts, and landing page content.

• Experience directing static ads, carousels, motion graphics, short-form videos, user-generated content, clinician explainers, demos, and patient stories.

• Ability to collaborate with Paid Media and Analytics on structured creative testing initiatives.

• Skill in evaluating metrics such as attention, clicks, conversions, cost per qualified acquisition, and downstream performance indicators.

• Proficiency in leading client discovery sessions, concept presentations, and performance reviews.

• Ability to mentor internal creatives and external partners effectively.

• Competence in overseeing the briefing process, feedback, approvals, workload management, production schedules, budgets, and deadlines.

• Familiarity with using AI and automation, combined with human oversight, to ensure accuracy, originality, brand alignment, and sensitivity in content.

🏝️ Benefits

• Comprehensive health, dental, and vision insurance.

• Flexible work hours and remote working options.

• Opportunities for professional development and career advancement.

• A collaborative and innovative work environment.

• Competitive salary and performance-based bonuses.