Creative Director

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop creative solutions throughout the entire customer journey, including paid advertisements, printed materials, events, website interactions, lifecycle engagements, and in-product experiences.

• Take ownership of the creative process across the customer journey and establish the automation, tools, and workflows necessary for a scalable creative engine.

• Design AI-enhanced creative workflows, which encompass processes, prompt libraries, components, guidelines, asset databases, toolsets, and quality assurance systems.

• Explore innovative creative technologies, collaborate with agencies, and experiment with various production models.

• Collaborate with Growth’s technical teams to utilize open-source libraries and enhance creative production capabilities.

• Establish creative domains and link testing insights with customer behaviors to generate new ideas.

• Analyze performance metrics such as hook rate, hold rate, conversion rates, and creative decay indicators.

• Work alongside the Brand team to convert creative concepts and narratives into cohesive brand systems while enhancing performance.

• Direct creative efforts for events, conferences, activations, and field engagements.

• Deliver bold, unforgettable, entertainment-centered creative and flagship concepts.

• Collaborate with Growth on testing frameworks, concept documentation, and learning initiatives.

• Lead and mentor designers, editors, AI specialists, and producers.

• Establish high creative standards, remain closely involved with the work, and foster a culture of experimentation, speed, accountability, and excellence.

• Evaluate success through metrics such as testing velocity, readiness of assets, creative performance, reach, acquisition, and pipeline development.

⛳️ Requirements

• Significant experience in creative strategy or leadership, demonstrated by a history of innovation and measurable business impact.

• A portfolio that showcases experiential or event-driven creative work and performance-focused digital projects.

• Proficient use of generative AI and creative technologies, including Midjourney, Runway, Firefly, ElevenLabs, automation platforms, and scalable creative systems.

• Strong instincts for direct response marketing and the ability to analyze hooks and platform-specific creative performance.

• A mindset geared towards system building, encompassing workflows, standard operating procedures, pipelines, and optimization of creative velocity.

• Expertise in copywriting, art direction, design, or video production.

• High performance fluency with the ability to interpret data and creative signals for iterative improvements.

• Experience in leading and nurturing creative talent, while also contributing directly when necessary.

• A visionary yet pragmatic approach, demonstrating high agency and a desire to innovate in a rapidly evolving, AI-centric environment.

🏝️ Benefits

• Competitive base salary aligned with role and experience.

• Opportunities for bonuses, commissions, and equity participation.

• Comprehensive benefits package; full details available at engine.com/culture.

• Hybrid work model offering both office-based and fully remote options.

• Benefits and perks may vary according to employment type and location.