Country Marketing Manager – Online Gaming

This is a fully remote position, open to applicants in New Zealand.

📋 Description

• Formulate and implement market expansion strategies aimed at enhancing brand visibility, acquiring customers, and driving commercial results across New Zealand.

• Oversee comprehensive marketing campaigns across various channels, including television, radio, sponsorships, digital marketing, CRM, affiliates, PR, print, and outdoor advertising.

• Tailor global marketing campaigns and brand communications to align with local market trends, consumer behavior, and cultural nuances.

• Manage and enhance performance marketing initiatives in partnership with both internal teams and external agencies.

• Cultivate and sustain robust relationships with media agencies, creative collaborators, production firms, and media proprietors.

• Direct agency selection processes, negotiations, and the management of partnerships.

• Take ownership of annual marketing strategies, budgets, KPIs, forecasting, and overall market performance.

• Create local creative assets and communication plans to bolster brand positioning and customer engagement.

• Evaluate campaign effectiveness, ROI, CPA, and acquisition metrics to refine future campaigns.

• Ensure all marketing efforts comply with local regulations and responsible advertising standards.

• Identify market prospects and consumer trends to enhance acquisition, retention, and long-term growth strategies.

• Collaborate across functions with commercial, product, CRM, and international marketing teams.

⛳️ Requirements

• At least 5 years of experience in senior marketing, commercial, or market leadership positions within high-volume B2C sectors.

• A minimum of 3 years of experience in the online gaming or iGaming sector in New Zealand.

• Demonstrated success in launching brands and fostering business growth in the New Zealand market.

• Strong comprehension of the media, advertising, and marketing landscape in New Zealand.

• Experience in managing relationships with agencies, media owners, and creative production partners.

• Practical experience in managing substantial ATL and performance marketing budgets.

• Solid knowledge of campaign planning, forecasting, reporting, and performance enhancement.

• Experience in leading, mentoring, and developing teams.

• A commercially driven mindset complemented by strong analytical and data interpretation skills.

• Exceptional communication, stakeholder management, and negotiation skills.

• Ability to work independently in a fast-paced international setting.

• Thorough understanding of compliance obligations and responsible marketing practices in regulated industries.

🏝️ Benefits

• Opportunity to spearhead a strategically vital market within an expanding international organization.

• A high degree of ownership, autonomy, and decision-making authority.

• Exposure to large-scale brand and customer acquisition marketing efforts.

• A dynamic and collaborative international working environment.

• Long-term leadership and career advancement opportunities.

• A fast-paced culture centered on innovation, growth, and performance.

• The chance to make a tangible commercial impact within the organization.